{"id":19276,"date":"2026-10-06T13:50:05","date_gmt":"2026-10-06T13:50:05","guid":{"rendered":"https:\/\/tthrive.pt\/?p=19276"},"modified":"2026-10-06T15:04:07","modified_gmt":"2026-10-06T15:04:07","slug":"black-friday-lojas-online-portugal","status":"publish","type":"post","link":"https:\/\/tthrive.pt\/en\/black-friday-lojas-online-portugal\/","title":{"rendered":"Black Friday para Lojas Online Portuguesas: Guia de Prepara\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a78b8e e-flex e-con-boxed e-con e-parent\" data-id=\"24a78b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a90ae83 e-con-full e-flex e-con e-child\" data-id=\"a90ae83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5017c0d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5017c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3823 elementor-widget elementor-widget-heading\" data-id=\"4de3823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resposta r\u00e1pida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ded63 elementor-widget elementor-widget-heading\" data-id=\"98ded63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como preparar a Black Friday de uma loja online?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58b6b elementor-widget elementor-widget-text-editor\" data-id=\"aa58b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"qa-answer\">A prepara\u00e7\u00e3o da Black Friday deve come\u00e7ar 6 semanas antes, ou seja, em meados de Outubro para a BF de 28 de Novembro. Os passos essenciais s\u00e3o definir a estrat\u00e9gia de desconto (desconto geral, produto estrela ou bundle), garantir que o stock est\u00e1 preparado para o pico de encomendas, criar uma sequ\u00eancia de email marketing com teaser (2 semanas antes), an\u00fancio (5 dias antes) e lembrete de \u00faltima hora, ativar recupera\u00e7\u00e3o de carrinho abandonado (as taxas de abandono durante a BF chegam a 85% em Portugal) e testar a velocidade e o checkout em mobile antes do evento. N\u00e3o \u00e9 necess\u00e1rio ter os maiores descontos para vencer, as lojas pequenas ganham com nicho, confian\u00e7a e experi\u00eancia de compra superior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f3ce6 e-con-full e-flex e-con e-child\" data-id=\"91f3ce6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256a0da elementor-view-stacked elementor-shape-rounded elementor-widget elementor-widget-icon\" data-id=\"256a0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-sticky-note\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 348.106V80c0-26.51-21.49-48-48-48H48C21.49 32 0 53.49 0 80v351.988c0 26.51 21.49 48 48 48h268.118a48 48 0 0 0 33.941-14.059l83.882-83.882A48 48 0 0 0 448 348.106zm-128 80v-76.118h76.118L320 428.106zM400 80v223.988H296c-13.255 0-24 10.745-24 24v104H48V80h352z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7fd6b elementor-widget elementor-widget-heading\" data-id=\"0b7fd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que vai aprender neste artigo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559fabd elementor-widget elementor-widget-heading\" data-id=\"559fabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#1\">1. Calend\u00e1rio de prepara\u00e7\u00e3o semana a semana<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6590ec3 elementor-widget elementor-widget-text-editor\" data-id=\"6590ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que fazer em cada momento das 6 semanas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e0023 elementor-widget elementor-widget-heading\" data-id=\"04e0023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#2\">2. Estrat\u00e9gias al\u00e9m do desconto simples<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29bd2d elementor-widget elementor-widget-text-editor\" data-id=\"d29bd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bundles, frete gr\u00e1tis e ofertas por hora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149ec20 elementor-widget elementor-widget-heading\" data-id=\"149ec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#3\">3. Sequ\u00eancia de email marketing<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8a82a elementor-widget elementor-widget-text-editor\" data-id=\"9d8a82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os 5 emails que mais convertem na Black Friday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce0037 elementor-widget elementor-widget-heading\" data-id=\"8ce0037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#4\">4. Prepara\u00e7\u00e3o t\u00e9cnica da loja<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda65fd elementor-widget elementor-widget-text-editor\" data-id=\"bda65fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Velocidade, checkout e pagamentos em mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e936283 elementor-widget elementor-widget-heading\" data-id=\"e936283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#5\">5. Checklist completa de 30 pontos<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba2bbe elementor-widget elementor-widget-text-editor\" data-id=\"0ba2bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para n\u00e3o se esquecer de nada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90109aa elementor-widget elementor-widget-text-editor\" data-id=\"90109aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O erro mais comum nas lojas online pequenas \u00e9 tratar a Black Friday como um evento de 24 horas, montar um banner na v\u00e9spera, cortar pre\u00e7os e esperar. As lojas que t\u00eam os melhores resultados tratam a Black Friday como uma campanha com 6 semanas de prepara\u00e7\u00e3o, n\u00e3o como uma promo\u00e7\u00e3o de \u00faltima hora.<\/p><p>Este guia foi constru\u00eddo com base no que funciona para lojas WooCommerce portuguesas com equipas pequenas, n\u00e3o para o marketing de uma empresa com departamento dedicado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-514cfc8 e-flex e-con-boxed e-con e-parent\" data-id=\"514cfc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e31b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57e31b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057d4e elementor-widget elementor-widget-heading\" data-id=\"0057d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual \u00e9 a dimens\u00e3o real da Black Friday para o e-commerce portugu\u00eas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2648eb7 e-flex e-con-boxed e-con e-parent\" data-id=\"2648eb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebf909 elementor-widget elementor-widget-text-editor\" data-id=\"8ebf909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A Black Friday deixou de ser um evento americano h\u00e1 muito tempo. Em Portugal, tornou-se o maior evento de com\u00e9rcio online do ano, com impacto que supera o Natal em muitas categorias, porque o per\u00edodo entre a Black Friday e o Natal se transformou na principal janela de compras de presentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a43a0b9 #metodo e-con-full e-flex e-con e-child\" data-id=\"a43a0b9\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d5343 elementor-widget elementor-widget-counter\" data-id=\"b6d5343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">planeiam comprar na Black Friday<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"44\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50a57a elementor-widget elementor-widget-counter\" data-id=\"a50a57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">das compras Black Friday em Portugal feitas em telem\u00f3vel<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"68\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ab690 elementor-widget elementor-widget-counter\" data-id=\"c9ab690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">taxa de abandono de carrinho durante a Black Friday<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"85\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a538e3 elementor-widget elementor-widget-text-editor\" data-id=\"6a538e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estes n\u00fameros significam que h\u00e1 oportunidade real, mas tamb\u00e9m que a concorr\u00eancia \u00e9 m\u00e1xima. A Amazon, a Zara, a Worten e os grandes players t\u00eam or\u00e7amentos imensos para este per\u00edodo. A vantagem competitiva de uma loja pequena n\u00e3o \u00e9 o pre\u00e7o, \u00e9 o nicho, a confian\u00e7a e a experi\u00eancia de compra personalizada. Este guia parte dessa premissa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573903b e-con-full e-flex e-con e-child\" data-id=\"573903b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c401e3 e-con-full e-flex e-con e-child\" data-id=\"9c401e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01182fd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"01182fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ade6 elementor-widget elementor-widget-heading\" data-id=\"4f9ade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opini\u00e3o TTHRIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269779e elementor-widget elementor-widget-text-editor\" data-id=\"269779e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"opinion-block\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><div class=\"opinion-block\"><p>Nas lojas WooCommerce que acompanhamos, as que t\u00eam melhores resultados na Black Friday partilham duas caracter\u00edsticas, come\u00e7am a prepara\u00e7\u00e3o em Outubro e n\u00e3o apostam apenas no desconto. Uma loja de cosm\u00e9tica natural que oferece um bundle exclusivo Black Friday com embalagem de oferta vende mais do que uma loja que corta pre\u00e7os 40%, porque o cliente que a segue n\u00e3o a escolhe pelo pre\u00e7o, escolhe-a pela proposta de valor. A Black Friday \u00e9 uma oportunidade de aprofundar essa rela\u00e7\u00e3o, n\u00e3o de a comprometer com uma guerra de pre\u00e7os que n\u00e3o vai ganhar contra a Amazon.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdea876 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fdea876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f2318 1 elementor-widget elementor-widget-heading\" data-id=\"60f2318\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual o calend\u00e1rio de prepara\u00e7\u00e3o ideal para a Black Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6572ff4 elementor-widget elementor-widget-text-editor\" data-id=\"6572ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A regra pr\u00e1tica \u00e9 6 semanas de prepara\u00e7\u00e3o para a Black Friday de 28 de Novembro, ou seja, come\u00e7ar na segunda semana de Outubro. Abaixo est\u00e1 o calend\u00e1rio semana a semana com as a\u00e7\u00f5es concretas de cada fase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b71b4e elementor-widget elementor-widget-heading\" data-id=\"0b71b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definir a estrat\u00e9gia e verificar o stock<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f506c47 elementor-widget elementor-widget-text-editor\" data-id=\"f506c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Decidir o que vai promover e como, antes de qualquer comunica\u00e7\u00e3o. Sem esta decis\u00e3o, tudo o resto \u00e9 prematuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2417560 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2417560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Escolher 3 a 5 produtos estrela para destaque (melhor margem e mais procurados)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definir tipo de oferta (desconto directo, bundle, frete gr\u00e1tis, brinde, ou combina\u00e7\u00e3o)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verificar stock dispon\u00edvel, evitar promover produto que vai esgotar no dia 1<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Calcular margem m\u00ednima aceit\u00e1vel com o desconto previsto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definir datas exatas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bda8e elementor-widget elementor-widget-heading\" data-id=\"68bda8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Criar conte\u00fado e imagens da campanha<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304366c elementor-widget elementor-widget-text-editor\" data-id=\"304366c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Criar antecipadamente todos os materiais visuais (banners, imagens de produto para redes sociais, templates de email, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d0374 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d7d0374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Banners para homepage e p\u00e1ginas de categoria<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Imagens de produto com etiqueta de desconto ou badge \"Black Friday\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Template de email com design tem\u00e1tico Black Friday (fundo escuro e destaque dourado)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Textos de produto atualizados, descri\u00e7\u00f5es que justificam o valor antes de mostrar o desconto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f506602 elementor-widget elementor-widget-heading\" data-id=\"f506602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Preparar sequ\u00eancia de email e segmentar lista<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c483a7 elementor-widget elementor-widget-text-editor\" data-id=\"9c483a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Criar e agendar os emails antes da campanha, n\u00e3o escrever na v\u00e9spera. Segmentar a lista por comportamento de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f1173 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a0f1173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Criar segmentos (clientes que compraram nos \u00faltimos 6 meses, subscritores nunca compraram ou carrinho abandonado recente)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Escrever os 5 emails da sequ\u00eancia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Configurar recupera\u00e7\u00e3o de carrinho abandonado espec\u00edfica para Black Friday (desconto extra em 2.\u00aa mensagem)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Testar todos os emails em telem\u00f3vel antes de agendar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02679f0 elementor-widget elementor-widget-heading\" data-id=\"02679f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testar a loja e corrigir problemas t\u00e9cnicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052dbed elementor-widget elementor-widget-text-editor\" data-id=\"052dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Auditar a performance t\u00e9cnica da loja com urg\u00eancia, o tr\u00e1fego da Black Friday multiplica por 3 a 5 vezes e os problemas que existem amplificam-se.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fbb10 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"79fbb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Testar PageSpeed telem\u00f3vel, deve estar acima de 60<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Testar o checkout completo em mobile (iPhone e Android), do produto ao pagamento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Confirmar que MB Way e Multibanco est\u00e3o ativos e a funcionar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verificar capacidade do servidor de alojamento, contactar suporte se n\u00e3o houver escalabilidade autom\u00e1tica<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ativar ou atualizar plugin de cache (LiteSpeed Cache ou WP Rocket)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3281099 elementor-widget elementor-widget-heading\" data-id=\"3281099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lan\u00e7ar campanha de teaser para a lista de email<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba58ceb elementor-widget elementor-widget-text-editor\" data-id=\"ba58ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enviar o primeiro email de campanha, n\u00e3o revela os descontos mas cria antecipa\u00e7\u00e3o e avisa quem est\u00e1 na lista de que vai receber acesso antecipado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f10a2b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9f10a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enviar email teaser, \"A nossa Black Friday come\u00e7a antes, em breve revelamos\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Publicar 2 a 3 posts nas redes sociais a anunciar que \"algo est\u00e1 a chegar\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ativar pop-up de captura de email com promessa de acesso antecipado Black Friday (sem pop-up agressivo, inline ou barra de topo)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Configurar os descontos no WooCommerce mas deixar inativos at\u00e9 \u00e0 data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d129d80 elementor-widget elementor-widget-heading\" data-id=\"d129d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acesso antecipado para a lista e ativa\u00e7\u00e3o gradual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb8011 elementor-widget elementor-widget-text-editor\" data-id=\"6bb8011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enviar gradualmente acessos aos descontos e novidades imperd\u00edveis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b438ed elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8b438ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Segunda (24\/11), enviar acesso antecipado exclusivo para subscritores de email<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quarta (26\/11), publicar nas redes sociais que a Black Friday come\u00e7a em 48h<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quinta \u00e0 meia-noite (27\/11), ativar descontos e banners na loja<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enviar email de an\u00fancio principal, \"A nossa Black Friday est\u00e1 aqui\"<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af5df93 e-con-full e-flex e-con e-child\" data-id=\"af5df93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-786ff5c e-con-full e-flex e-con e-child\" data-id=\"786ff5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da9813b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"da9813b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7999c16 elementor-widget elementor-widget-heading\" data-id=\"7999c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cyber Monday (1 de Dezembro), n\u00e3o ignorar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee4b51 elementor-widget elementor-widget-text-editor\" data-id=\"bee4b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"opinion-block\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-info\"><p>A Cyber Monday \u00e9 a segunda-feira seguinte \u00e0 Black Friday e mant\u00e9m os volumes de venda elevados, especialmente em tecnologia, electr\u00f3nica e produtos digitais. Para lojas de outros setores, um &#8220;Cyber Weekend&#8221; que estende as promo\u00e7\u00f5es at\u00e9 domingo ou segunda capta quem n\u00e3o comprou na sexta. Planear esta extens\u00e3o na semana 6 (estrat\u00e9gia inicial), n\u00e3o decidir na pr\u00f3pria semana.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2383b5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2383b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700402f 2 elementor-widget elementor-widget-heading\" data-id=\"700402f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais as melhores estrat\u00e9gias de Black Friday al\u00e9m do desconto simples?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca3b5e elementor-widget elementor-widget-text-editor\" data-id=\"0ca3b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Um desconto de 20% numa loja pequena que compete com a Amazon a 30% de desconto raramente ganha. A diferen\u00e7a est\u00e1 em oferecer algo que os grandes n\u00e3o conseguem (personaliza\u00e7\u00e3o, exclusividade e qualidade da experi\u00eancia). Aqui est\u00e3o as estrat\u00e9gias com melhor ROI para lojas portuguesas de pequena e m\u00e9dia dimens\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2258717 #metodo e-con-full e-flex e-con e-child\" data-id=\"2258717\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-94ad9ab #metodo e-con-full e-flex e-con e-child\" data-id=\"94ad9ab\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d822c75 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d822c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-gift11\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53473d1 elementor-widget elementor-widget-heading\" data-id=\"53473d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bundle Exclusivo Black Friday<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab7ad3 elementor-widget elementor-widget-text-editor\" data-id=\"4ab7ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Criar um kit ou bundle de produto que s\u00f3 existe durante a Black Friday, combinando 2 a 3 produtos com desconto total mais atrativo do que os produtos individuais. O cliente n\u00e3o compara diretamente com concorrentes porque o bundle \u00e9 \u00fanico.<\/p><p>Por exemplo, uma loja de cosm\u00e9tica natural cria um &#8220;Kit Black Friday com s\u00e9rum, hidratante e creme contorno olhos com um valor normal 87\u20ac pre\u00e7o Black Friday de 59\u20ac&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df31a02 #metodo e-con-full e-flex e-con e-child\" data-id=\"df31a02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1483fc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d1483fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-truck-2\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c58a20 elementor-widget elementor-widget-heading\" data-id=\"9c58a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frete Gr\u00e1tis com Limiar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a30b731 elementor-widget elementor-widget-text-editor\" data-id=\"a30b731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Frete gr\u00e1tis para compras acima de um valor tem impacto equivalente a 10% a 15% de desconto na percep\u00e7\u00e3o do cliente, mas com muito menor impacto na margem. Particularmente eficaz quando o ticket m\u00e9dio da loja est\u00e1 perto do limiar.<\/p><p>Uma estrat\u00e9gia complementar seria mostrar no checkout &#8220;Adicione 10\u20ac para frete gr\u00e1tis&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70c2c78 #metodo e-con-full e-flex e-con e-child\" data-id=\"70c2c78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26089d5 #metodo e-con-full e-flex e-con e-child\" data-id=\"26089d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7273c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1e7273c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-alarm-clock1\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ee015 elementor-widget elementor-widget-heading\" data-id=\"45ee015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flash Sales por Hora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cd594 elementor-widget elementor-widget-text-editor\" data-id=\"46cd594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Descontos extra em produtos espec\u00edficos por per\u00edodos curtos (2 horas a 4 horas) comunicados por email e redes sociais. Cria urg\u00eancia real, mant\u00e9m a audi\u00eancia ativa durante o dia e gera picos de tr\u00e1fego programados que s\u00e3o mais f\u00e1ceis de gerir do que tr\u00e1fego cont\u00ednuo e imprevis\u00edvel.<\/p><p>Funciona melhor em lojas com lista de email ativa, o email &#8220;Flash Sale 4 horas apenas&#8221; geram picos de abertura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2d1e95 #metodo e-con-full e-flex e-con e-child\" data-id=\"f2d1e95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4ff4e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3d4ff4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-gift\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7ae2c elementor-widget elementor-widget-heading\" data-id=\"1d7ae2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brinde com Compra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c303a elementor-widget elementor-widget-text-editor\" data-id=\"65c303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oferecer um brinde com compras acima de um valor (embrulho de oferta gr\u00e1tis, amostra de produto novo ou cart\u00e3o personalizado). N\u00e3o reduz a margem dos produtos principais e diferencia a experi\u00eancia em rela\u00e7\u00e3o aos grandes players que raramente personalizam.<\/p><p>Especialmente eficaz em categorias de presentes (cosm\u00e9tica, decora\u00e7\u00e3o, bijuteria, etc.) onde a experi\u00eancia de unboxing tem valor percebido alto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cff4e1 #metodo e-con-full e-flex e-con e-child\" data-id=\"9cff4e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-db552ae #metodo e-con-full e-flex e-con e-child\" data-id=\"db552ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4033cf4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4033cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-padlock-1\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b89ec elementor-widget elementor-widget-heading\" data-id=\"f1b89ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acesso Antecipado para Subscritores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7001e elementor-widget elementor-widget-text-editor\" data-id=\"da7001e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dar acesso \u00e0s promo\u00e7\u00f5es 24 horas a 48 horas antes do p\u00fablico geral para quem est\u00e1 na lista de email. Recompensa a lista, cria um incentivo real para subscrever antes da Black Friday e distribui o pico de tr\u00e1fego ao longo de mais horas, reduzindo risco t\u00e9cnico.<\/p><p>Uma estrat\u00e9gia para crescer a lista \u00e9 anunciar nas redes sociais que &#8220;subscritores t\u00eam acesso antecipado&#8221; 2 semanas antes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d00e02 #metodo e-con-full e-flex e-con e-child\" data-id=\"7d00e02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b37e670 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b37e670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-dropbox-2\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d00e8 elementor-widget elementor-widget-heading\" data-id=\"c3d00e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Desconto em Produto Espec\u00edfico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3a812 elementor-widget elementor-widget-text-editor\" data-id=\"8d3a812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em vez de 20% em tudo, oferecer 40% num produto ou categoria espec\u00edfica de alta visibilidade. Atrai mais aten\u00e7\u00e3o (40% destaca-se mais do que 20%), protege a margem dos outros produtos e permite comunicar uma oferta mais impactante sem comprometer toda a loja.<\/p><p>Funciona especialmente bem com o produto mais procurado ou mais visto da loja, aquele que j\u00e1 converte bem a pre\u00e7o normal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1321b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d1321b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59177c 3 elementor-widget elementor-widget-heading\" data-id=\"f59177c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual a sequ\u00eancia de email marketing ideal para a Black Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fc444 elementor-widget elementor-widget-text-editor\" data-id=\"91fc444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O email marketing \u00e9 o canal com melhor ROI durante a Black Friday, com taxas de convers\u00e3o 4 a 5 vezes superiores \u00e0s redes sociais para audi\u00eancias que j\u00e1 compraram ou subscreveram. O segredo n\u00e3o \u00e9 enviar muitos emails, \u00e9 enviar os emails certos, no momento certo, para os segmentos certos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b496e elementor-widget elementor-widget-heading\" data-id=\"62b496e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Algo especial est\u00e1 a chegar para si\" (14 dias antes)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc32a2 elementor-widget elementor-widget-text-editor\" data-id=\"acc32a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"email-desc\">N\u00e3o revela os descontos. Cria antecipa\u00e7\u00e3o e avisa que subscritores ter\u00e3o acesso antecipado. Inclui call-to-action para a wishlist, &#8220;Guarde j\u00e1 os seus favoritos&#8221;.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4579c6 elementor-widget elementor-widget-heading\" data-id=\"a4579c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> \"Acesso antecipado exclusivo, a nossa Black Friday\" (5 dias antes)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163b1d2 elementor-widget elementor-widget-text-editor\" data-id=\"163b1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"email-desc\"><div class=\"email-desc\">Revela os produtos e descontos em exclusivo para a lista. Link j\u00e1 ativo se poss\u00edvel (ou com c\u00f3digo antecipado). Inclui stock limitado se for o caso, urg\u00eancia real, n\u00e3o fabricada.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7972cc1 elementor-widget elementor-widget-heading\" data-id=\"7972cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"A nossa Black Friday est\u00e1 aqui, s\u00f3 hoje\" (no dia)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4026ea0 elementor-widget elementor-widget-text-editor\" data-id=\"4026ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\">Email de lan\u00e7amento p\u00fablico. Foco nos produtos estrela e no valor da oferta. CTA \u00fanico e claro, n\u00e3o listar 20 produtos. Enviar vers\u00e3o simplificada para quem n\u00e3o abriu o email dos 5 dias antes.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa75723 elementor-widget elementor-widget-heading\" data-id=\"aa75723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Poucas horas restam, e o stock est\u00e1 a esgotar\" (no dia)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12969d elementor-widget elementor-widget-text-editor\" data-id=\"e12969d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\">Enviar apenas para quem abriu o email acima mas n\u00e3o comprou. Mencionar stock restante real se for limitado. N\u00e3o usar urg\u00eancia falsa, o cliente percebe e perde confian\u00e7a.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a602b27 elementor-widget elementor-widget-heading\" data-id=\"a602b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"\u00daltima oportunidade, Cyber Monday at\u00e9 \u00e0 meia-noite\" (Cyber Monday)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0178570 elementor-widget elementor-widget-text-editor\" data-id=\"0178570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\"><div class=\"email-desc\">Se a promo\u00e7\u00e3o se estender ao Cyber Monday, enviar para quem n\u00e3o comprou durante a Black Friday. Pode incluir um incentivo adicional ligeiro (frete gr\u00e1tis extra, brinde, etc.) para converter quem ficou indeciso na sexta.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da3a5c3 e-con-full e-flex e-con e-child\" data-id=\"da3a5c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e5a3c81 e-con-full e-flex e-con e-child\" data-id=\"e5a3c81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-300b46e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"300b46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d453c2 elementor-widget elementor-widget-heading\" data-id=\"5d453c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recupera\u00e7\u00e3o de carrinho abandonado durante a Black Friday, configurar antes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b133c elementor-widget elementor-widget-text-editor\" data-id=\"03b133c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"callout callout-info\"><div class=\"opinion-block\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><div class=\"callout callout-success\"><div class=\"callout callout-info\"><div class=\"callout callout-warning\"><p>A taxa de abandono de carrinho durante a Black Friday sobe para 85% em Portugal, 15 pontos acima da m\u00e9dia anual. Uma sequ\u00eancia de recupera\u00e7\u00e3o espec\u00edfica para Black Friday (com mensagem adaptada ao contexto da promo\u00e7\u00e3o e desconto extra de 5% na segunda mensagem) pode recuperar 8% a 15% desses carrinhos. Configurar no FunnelKit ou Klaviyo antes do dia, n\u00e3o durante. <a href=\"https:\/\/tthrive.pt\/abandono-carrinho-razoes-mais-comuns\/\">Ver raz\u00f5es de abandono de carrinho \u2192<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d62ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97d62ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bf645 4 elementor-widget elementor-widget-heading\" data-id=\"71bf645\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A loja est\u00e1 preparada tecnicamente para o pico de tr\u00e1fego da Black Friday?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c45562 elementor-widget elementor-widget-text-editor\" data-id=\"3c45562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Durante a Black Friday, o tr\u00e1fego de uma loja WooCommerce t\u00edpica multiplica entre 3 e 8 vezes face a uma semana normal. Um servidor de alojamento partilhado de entrada que funciona bem em condi\u00e7\u00f5es normais pode ficar lento ou inacess\u00edvel com este volume. Problemas t\u00e9cnicos durante a Black Friday t\u00eam custo direto em vendas perdidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a8800 elementor-widget elementor-widget-text-editor\" data-id=\"f7a8800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table class=\"compare-table\"><thead><tr><th>\u00c1rea t\u00e9cnica<\/th><th>O que verificar<\/th><th class=\"rec\">N\u00edvel alvo BF<\/th><th>Consequ\u00eancia se falhar<\/th><\/tr><\/thead><tbody><tr><td>PageSpeed mobile<\/td><td>Ferramenta do Google<\/td><td class=\"rec win\">Acima de 60 (ideal mais de 80)<\/td><td>Abandono imediato, 53% sai se for superior a 3 segundos<\/td><\/tr><tr><td>Checkout em telem\u00f3vel<\/td><td>Testar fluxo completo iPhone e Android<\/td><td class=\"rec win\">Zero erros, campos leg\u00edveis<\/td><td>68% das compras Black Friday s\u00e3o em telem\u00f3vel. Se falhar, perde a venda<\/td><\/tr><tr><td>MB Way ativo<\/td><td>Fazer transa\u00e7\u00e3o teste de 0,01\u20ac<\/td><td class=\"rec win\">Testado e confirmado<\/td><td>Maioria dos cliente preferem MB Way ou Multibanco<\/td><\/tr><tr><td>Cache configurado<\/td><td>LiteSpeed Cache ou WP Rocket activo<\/td><td class=\"rec win\">Cache de p\u00e1ginas activo<\/td><td>Servidor sobrecarregado gera uma loja lenta ou em baixo<\/td><\/tr><tr><td>Capacidade do servidor<\/td><td>Contactar suporte do alojamento<\/td><td class=\"rec meh\">Escalabilidade confirmada<\/td><td>Loja inacess\u00edvel no pico, perda total de vendas<\/td><\/tr><tr><td>Stock atualizado<\/td><td>Verificar WooCommerce \u2192 Invent\u00e1rio<\/td><td class=\"rec win\">Stock real, sem overselling<\/td><td>Encomendas de produto esgotado gera reclama\u00e7\u00f5es e devolu\u00e7\u00f5es<\/td><\/tr><tr><td>Emails transacionais<\/td><td>Testar email de confirma\u00e7\u00e3o de encomenda<\/td><td class=\"rec win\">Chegam em menos de 2 minutos<\/td><td>Cliente sem confirma\u00e7\u00e3o, ansiedade e contacto desnecess\u00e1rio<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911d573 elementor-widget elementor-widget-text-editor\" data-id=\"911d573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A sua loja est\u00e1 lenta? A TTHRIVE faz auditoria de velocidade e optimiza\u00e7\u00e3o antes da Black Friday.<\/p><p><a href=\"https:\/\/tthrive.pt\/otimizacao-de-velocidade\/\">Ver servi\u00e7o de otimiza\u00e7\u00e3o \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651e7d0 e-flex e-con-boxed e-con e-parent\" data-id=\"651e7d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-398e00e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"398e00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a452f3 5 elementor-widget elementor-widget-heading\" data-id=\"6a452f3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist completa de prepara\u00e7\u00e3o para a Black Friday<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82dcda4 elementor-widget elementor-widget-text-editor\" data-id=\"82dcda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Use esta checklist para confirmar que n\u00e3o se esqueceu de nada. Os itens est\u00e3o organizados por \u00e1rea, pode marcar \u00e0 medida que completa cada ponto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94def37 elementor-widget elementor-widget-html\" data-id=\"94def37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.bf-checklist-wrap {\n  font-family: 'DM Sans', system-ui, -apple-system, sans-serif;\n  max-width: 780px;\n  margin: 0 auto;\n  padding: 2rem 0;\n}\n\n.bf-checklist-wrap * {\n  box-sizing: border-box;\n  margin: 0;\n  padding: 0;\n}\n\n\/* HEADER *\/\n.bf-cl-header {\n  background: linear-gradient(135deg, #1A036B 0%, #031198 50%, #005AED 100%);\n  border-radius: 16px;\n  padding: 2rem 2.25rem;\n  margin-bottom: 1.75rem;\n  position: relative;\n  overflow: hidden;\n}\n.bf-cl-header::before {\n  content: '\ud83d\udda4';\n  position: absolute;\n  right: 2rem;\n  top: 50%;\n  transform: translateY(-50%);\n  font-size: 5rem;\n  opacity: .08;\n}\n.bf-cl-header h2 {\n  font-size: 1.45rem;\n  font-weight: 700;\n  color: #FFFFFF;\n  line-height: 1.25;\n  margin-bottom: .5rem;\n}\n.bf-cl-header p {\n  font-size: .9rem;\n  color: rgba(255,255,255,.65);\n  font-weight: 300;\n  line-height: 1.6;\n  max-width: 520px;\n}\n\n\/* PROGRESS BAR *\/\n.bf-progress-wrap {\n  background: #f1f1f1;\n  border-radius: 12px;\n  padding: 1rem 1.5rem;\n  margin-bottom: 1.75rem;\n  display: flex;\n  align-items: center;\n  gap: 1rem;\n  border: 1px solid #e4e4e4;\n}\n.bf-progress-text {\n  font-size: .82rem;\n  color: #555;\n  font-weight: 400;\n  white-space: nowrap;\n  min-width: 80px;\n}\n.bf-progress-text strong {\n  color: #031198;\n  font-weight: 600;\n}\n.bf-progress-bar-bg {\n  flex: 1;\n  height: 10px;\n  background: #ddd;\n  border-radius: 100px;\n  overflow: hidden;\n}\n.bf-progress-bar-fill {\n  height: 100%;\n  background: linear-gradient(90deg, #031198, #005AED, #27AAE1);\n  border-radius: 100px;\n  width: 0%;\n  transition: width .4s ease;\n}\n.bf-progress-pct {\n  font-size: .82rem;\n  font-weight: 600;\n  color: #031198;\n  min-width: 36px;\n  text-align: right;\n}\n\n\/* SECTION *\/\n.bf-cl-section {\n  margin-bottom: 1.5rem;\n}\n.bf-cl-section-title {\n  display: flex;\n  align-items: center;\n  gap: .6rem;\n  font-size: .72rem;\n  font-weight: 700;\n  text-transform: uppercase;\n  letter-spacing: .1em;\n  color: #005AED;\n  margin-bottom: .65rem;\n  padding-bottom: .5rem;\n  border-bottom: 2px solid #005AED;\n}\n\n\/* ITEM *\/\n.bf-cl-items {\n  display: flex;\n  flex-direction: column;\n  gap: .45rem;\n}\n.bf-cl-item {\n  display: flex;\n  align-items: flex-start;\n  gap: .85rem;\n  background: #FFFFFF;\n  border: 1.5px solid #e4e4e4;\n  border-radius: 10px;\n  padding: .85rem 1.1rem;\n  cursor: pointer;\n  transition: border-color .18s, background .18s, transform .1s;\n  user-select: none;\n}\n.bf-cl-item:hover {\n  border-color: #27AAE1;\n  background: #f8fbff;\n  transform: translateX(2px);\n}\n.bf-cl-item.done {\n  background: #f0f6ff;\n  border-color: #005AED;\n}\n.bf-cl-item.done .bf-cl-label {\n  color: #888;\n  text-decoration: line-through;\n  text-decoration-color: #27AAE1;\n}\n\n\/* CHECKBOX *\/\n.bf-cl-checkbox {\n  flex-shrink: 0;\n  width: 22px;\n  height: 22px;\n  border-radius: 6px;\n  border: 2px solid #ccc;\n  background: #fff;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin-top: .05rem;\n  transition: all .18s;\n}\n.bf-cl-item.done .bf-cl-checkbox {\n  background: linear-gradient(135deg, #031198, #005AED);\n  border-color: #005AED;\n}\n.bf-cl-checkbox svg {\n  display: none;\n  width: 13px;\n  height: 13px;\n}\n.bf-cl-item.done .bf-cl-checkbox svg {\n  display: block;\n}\n\n\/* LABEL *\/\n.bf-cl-label {\n  font-size: .9rem;\n  color: #0E0E0E;\n  font-weight: 400;\n  line-height: 1.5;\n  transition: color .18s;\n}\n\n\/* RESET BUTTON *\/\n.bf-cl-footer {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 1rem;\n  margin-top: 1.5rem;\n  flex-wrap: wrap;\n}\n.bf-cl-reset {\n  font-size: .8rem;\n  color: #888;\n  background: none;\n  border: 1px solid #ddd;\n  border-radius: 100px;\n  padding: .4rem 1rem;\n  cursor: pointer;\n  font-family: inherit;\n  transition: color .15s, border-color .15s;\n}\n.bf-cl-reset:hover {\n  color: #031198;\n  border-color: #031198;\n}\n.bf-cl-done-msg {\n  display: none;\n  font-size: .85rem;\n  font-weight: 600;\n  color: #005AED;\n}\n.bf-cl-done-msg.visible {\n  display: block;\n}\n\n\/* COMPLETED BANNER *\/\n.bf-cl-complete-banner {\n  display: none;\n  background: linear-gradient(135deg, #1A036B, #031198);\n  border-radius: 12px;\n  padding: 1.25rem 1.5rem;\n  margin-top: 1.25rem;\n  text-align: center;\n}\n.bf-cl-complete-banner.visible {\n  display: block;\n}\n.bf-cl-complete-banner p {\n  color: #FFFFFF;\n  font-size: .95rem;\n  font-weight: 500;\n  margin-bottom: .6rem;\n}\n.bf-cl-complete-banner a {\n  display: inline-block;\n  background: #27AAE1;\n  color: #FFFFFF;\n  padding: .6rem 1.5rem;\n  border-radius: 100px;\n  text-decoration: none;\n  font-size: .85rem;\n  font-weight: 600;\n}\n.bf-cl-complete-banner a:hover {\n  background: #005AED;\n}\n\n@media (max-width: 600px) {\n  .bf-cl-header { padding: 1.5rem; }\n  .bf-cl-header h2 { font-size: 1.2rem; }\n  .bf-cl-item { padding: .75rem .9rem; }\n  .bf-cl-label { font-size: .85rem; }\n  .bf-progress-wrap { flex-wrap: wrap; gap: .5rem; }\n}\n<\/style>\n\n<div class=\"bf-checklist-wrap\" id=\"bfChecklist\">\n\n  <!-- HEADER -->\n  <div class=\"bf-cl-header\">\n    <h2>Checklist de Prepara\u00e7\u00e3o para a Black Friday<\/h2>\n    <p>30 pontos organizados por \u00e1rea. Marque cada item \u00e0 medida que completa.<\/p>\n  <\/div>\n\n  <!-- PROGRESS -->\n  <div class=\"bf-progress-wrap\">\n    <span class=\"bf-progress-text\">Completo <strong id=\"bfDoneCount\">0<\/strong> \/ 30<\/span>\n    <div class=\"bf-progress-bar-bg\">\n      <div class=\"bf-progress-bar-fill\" id=\"bfProgressBar\"><\/div>\n    <\/div>\n    <span class=\"bf-progress-pct\" id=\"bfProgressPct\">0%<\/span>\n  <\/div>\n\n  <!-- SECTION 1 -->\n  <div class=\"bf-cl-section\">\n    <div class=\"bf-cl-section-title\">\n      <span>\ud83d\udccb<\/span> Estrat\u00e9gia e Planeamento\n    <\/div>\n    <div class=\"bf-cl-items\">\n      <div class=\"bf-cl-item\" data-id=\"s1i1\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Definir produtos ou categorias em promo\u00e7\u00e3o e respetivos descontos<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s1i2\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Calcular margem m\u00ednima com o desconto previsto, n\u00e3o vender abaixo do custo<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s1i3\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Verificar stock dispon\u00edvel e identificar risco de rotura<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s1i4\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Definir dura\u00e7\u00e3o exata da campanha (s\u00f3 sexta, Black Friday week ou at\u00e9 Cyber Monday)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s1i5\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Decidir estrat\u00e9gia de desconto (geral, produto estrela, bundle ou combina\u00e7\u00e3o)<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SECTION 2 -->\n  <div class=\"bf-cl-section\">\n    <div class=\"bf-cl-section-title\">\n      <span>\ud83c\udfa8<\/span> Conte\u00fado e Comunica\u00e7\u00e3o\n    <\/div>\n    <div class=\"bf-cl-items\">\n      <div class=\"bf-cl-item\" data-id=\"s2i1\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Criar banners para homepage em formato computador e telem\u00f3vel<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s2i2\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Atualizar imagens de produto com badge Black Friday (opcional mas eficaz)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s2i3\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Escrever os 5 emails da sequ\u00eancia e rever em telem\u00f3vel antes de agendar<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s2i4\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Preparar 4 a 6 posts para redes sociais (teaser, an\u00fancio, dia Black Friday e urg\u00eancia)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s2i5\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Criar p\u00e1gina de destino espec\u00edfica para Black Friday (opcional, melhora convers\u00e3o)<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SECTION 3 -->\n  <div class=\"bf-cl-section\">\n    <div class=\"bf-cl-section-title\">\n      <span>\u26a1<\/span> Prepara\u00e7\u00e3o T\u00e9cnica\n    <\/div>\n    <div class=\"bf-cl-items\">\n      <div class=\"bf-cl-item\" data-id=\"s3i1\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Testar PageSpeed mobile,  score acima de 60<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s3i2\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Testar checkout completo em iPhone e Android (produto \u2192 pagamento \u2192 confirma\u00e7\u00e3o)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s3i3\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Confirmar que MB Way e Multibanco est\u00e3o ativos, fazer transa\u00e7\u00e3o teste<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s3i4\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Confirmar capacidade de servidor com suporte do alojamento<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s3i5\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Ativar ou atualizar plugin de cache (LiteSpeed Cache ou WP Rocket)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s3i6\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Fazer backup completo da loja antes da campanha (UpdraftPlus)<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SECTION 4 -->\n  <div class=\"bf-cl-section\">\n    <div class=\"bf-cl-section-title\">\n      <span>\ud83d\udce7<\/span> Email Marketing e Automa\u00e7\u00f5es\n    <\/div>\n    <div class=\"bf-cl-items\">\n      <div class=\"bf-cl-item\" data-id=\"s4i1\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Agendar email teaser (14 dias antes), criar antecipa\u00e7\u00e3o sem revelar descontos<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s4i2\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Agendar email de acesso antecipado para subscritores (5 dias antes)<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s4i3\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Configurar email de lan\u00e7amento principal <\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s4i4\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Configurar email de urg\u00eancia, apenas para quem abriu mas n\u00e3o comprou<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s4i5\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Atualizar sequ\u00eancia de carrinho abandonado com mensagem espec\u00edfica<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SECTION 5 -->\n  <div class=\"bf-cl-section\">\n    <div class=\"bf-cl-section-title\">\n      <span>\ud83d\uded2<\/span> WooCommerce \u2014 Configura\u00e7\u00f5es\n    <\/div>\n    <div class=\"bf-cl-items\">\n      <div class=\"bf-cl-item\" data-id=\"s5i1\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Criar descontos e cup\u00f5es no WooCommerce com datas de expira\u00e7\u00e3o corretas<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s5i2\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Ativar gest\u00e3o de stock por produto para evitar overselling<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s5i3\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Configurar mensagem de \"stock limitado\" para produtos com poucos itens<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s5i4\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Testar que os descontos aparecem corretamente no carrinho e no checkout<\/span>\n      <\/div>\n      <div class=\"bf-cl-item\" data-id=\"s5i5\" onclick=\"bfToggle(this)\">\n        <div class=\"bf-cl-checkbox\"><svg viewBox=\"0 0 13 10\" fill=\"none\"><polyline points=\"1,5 4.5,8.5 12,1\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n        <span class=\"bf-cl-label\">Confirmar email autom\u00e1tico de confirma\u00e7\u00e3o de encomenda (chega em menos de 2 minutos)<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- FOOTER -->\n  <div class=\"bf-cl-footer\">\n    <button class=\"bf-cl-reset\" onclick=\"bfReset()\">\u21ba Recome\u00e7ar checklist<\/button>\n    <span class=\"bf-cl-done-msg\" id=\"bfDoneMsg\">\ud83c\udf89 Checklist completa! A loja est\u00e1 pronta para a Black Friday.<\/span>\n  <\/div>\n\n  <!-- COMPLETE BANNER -->\n  <div class=\"bf-cl-complete-banner\" id=\"bfCompleteBanner\">\n    <p>\ud83d\udda4 Parab\u00e9ns, a loja est\u00e1 preparada para a Black Friday<\/p>\n    <a href=\"https:\/\/tthrive.pt\/orcamento\/\">Precisa de ajuda com a velocidade ou o WooCommerce? Fale com a TTHRIVE \u2192<\/a>\n  <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f053b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f053b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad5f2 elementor-widget elementor-widget-heading\" data-id=\"4cad5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas frequentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f46d1 elementor-widget elementor-widget-n-accordion\" data-id=\"a6f46d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1750\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1750\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Que desconto devo oferecer na Black Friday sem prejudicar a margem? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1750\" class=\"elementor-element elementor-element-b49b5a6 e-con-full e-flex e-con e-child\" data-id=\"b49b5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb25d5 elementor-widget elementor-widget-text-editor\" data-id=\"feb25d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">A regra pr\u00e1tica \u00e9 calcular a margem bruta de cada produto e aplicar desconto de no m\u00e1ximo 50% dessa margem, garantindo que cada venda Black Friday ainda \u00e9 lucrativa. Por exemplo, se um produto custa 10\u20ac e vende por 30\u20ac (margem de 20\u20ac), um desconto de at\u00e9 33% (10\u20ac de desconto) ainda gera lucro. Para produtos com margem mais baixa, estrat\u00e9gias como frete gr\u00e1tis, bundle ou brinde t\u00eam impacto percebido semelhante com menor custo real. Nunca vender abaixo do custo, o volume da Black Friday n\u00e3o compensa margem negativa e o cliente que chega pelo pre\u00e7o n\u00e3o fideliza.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1751\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1751\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Como posso competir com a Amazon e as grandes lojas na Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1751\" class=\"elementor-element elementor-element-0a5c7b6 e-con-full e-flex e-con e-child\" data-id=\"0a5c7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9927af3 elementor-widget elementor-widget-text-editor\" data-id=\"9927af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">N\u00e3o compete pelo pre\u00e7o, compete pela proposta de valor. As vantagens de uma loja pequena especializada na Black Friday s\u00e3o o nicho espec\u00edfico que a Amazon n\u00e3o serve t\u00e3o bem, confian\u00e7a de uma marca com rosto e hist\u00f3ria, experi\u00eancia de unboxing personalizada (embrulho de oferta, nota manuscrita, etc.), resposta r\u00e1pida a quest\u00f5es pr\u00e9-compra, e entrega mais r\u00e1pida para encomendas em Portugal. O cliente que escolhe a sua loja j\u00e1 n\u00e3o quer a Amazon, quer o que s\u00f3 a sua loja tem. A Black Friday \u00e9 uma oportunidade de oferecer algo exclusivo (bundle Black Friday \u00fanico, brinde especial ou acesso antecipado) que refor\u00e7a exatamente essa diferencia\u00e7\u00e3o.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1752\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1752\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Vale a pena fazer an\u00fancios pagos (Google Ads ou Meta Ads) durante a Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1752\" class=\"elementor-element elementor-element-ed49fbb e-con-full e-flex e-con e-child\" data-id=\"ed49fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01add98 elementor-widget elementor-widget-text-editor\" data-id=\"01add98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-item\"><div class=\"faq-a\">Sim, mas com or\u00e7amento pr\u00e9-definido e expectativas ajustadas. O CPC (custo por clique) durante a Black Friday sobe 40% a 80% face \u00e0 m\u00e9dia anual porque todos os anunciantes aumentam or\u00e7amento em simult\u00e2neo. Para lojas com lista de email ativa, o email tem ROI muito superior aos an\u00fancios pagos durante este per\u00edodo. Se quiser fazer an\u00fancios, a estrat\u00e9gia mais eficaz \u00e9 retargeting, mostrar an\u00fancios a quem visitou a loja nos \u00faltimos 30 dias mas n\u00e3o comprou, com a oferta espec\u00edfica Black Friday.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1753\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1753\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O que fazer se o site ficar lento ou em baixo durante a Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1753\" class=\"elementor-element elementor-element-7bf376d e-con-full e-flex e-con e-child\" data-id=\"7bf376d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294f5fa elementor-widget elementor-widget-text-editor\" data-id=\"294f5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Ter o contacto de suporte do alojamento acess\u00edvel antes do evento. Se o alojamento \u00e9 Hostinger, o suporte via chat est\u00e1 dispon\u00edvel 24h. Em caso de sobrecarga, as a\u00e7\u00f5es imediatas s\u00e3o ativar modo de manuten\u00e7\u00e3o para evitar erros vis\u00edveis ao cliente, contactar suporte para upgrade tempor\u00e1rio de recursos, e comunicar por email e redes sociais que a promo\u00e7\u00e3o est\u00e1 temporariamente em pausa e vai voltar, os clientes aceitam bem se a comunica\u00e7\u00e3o for r\u00e1pida e transparente. A melhor prote\u00e7\u00e3o \u00e9 preventiva, verificar capacidade do servidor antes da Black Friday e activar cache de servidor adequado.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1754\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1754\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Devo ter uma landing page espec\u00edfica para a Black Friday? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1754\" class=\"elementor-element elementor-element-758071c e-con-full e-flex e-con e-child\" data-id=\"758071c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfae25 elementor-widget elementor-widget-text-editor\" data-id=\"8dfae25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\">N\u00e3o \u00e9 obrigat\u00f3rio mas melhora a convers\u00e3o, especialmente para campanhas de email e an\u00fancios pagos. Uma landing page Black Friday espec\u00edfica tem foco total na oferta, sem as distra\u00e7\u00f5es de navega\u00e7\u00e3o da homepage, e pode ter um contador decrescente que refor\u00e7a a urg\u00eancia. Para WooCommerce, pode ser criada com o Elementor ou com o Divi como uma p\u00e1gina simples que lista os produtos em promo\u00e7\u00e3o com o contexto da campanha. Se n\u00e3o houver tempo para criar uma landing page dedicada, criar uma categoria &#8220;Black Friday 2026&#8221; no WooCommerce com todos os produtos em promo\u00e7\u00e3o j\u00e1 \u00e9 uma melhoria significativa face a n\u00e3o ter nada.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Que desconto devo oferecer na Black Friday sem prejudicar a margem?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A regra pr\\u00e1tica \\u00e9 calcular a margem bruta de cada produto e aplicar desconto de no m\\u00e1ximo 50% dessa margem, garantindo que cada venda Black Friday ainda \\u00e9 lucrativa. Por exemplo, se um produto custa 10\\u20ac e vende por 30\\u20ac (margem de 20\\u20ac), um desconto de at\\u00e9 33% (10\\u20ac de desconto) ainda gera lucro. Para produtos com margem mais baixa, estrat\\u00e9gias como frete gr\\u00e1tis, bundle ou brinde t\\u00eam impacto percebido semelhante com menor custo real. Nunca vender abaixo do custo, o volume da Black Friday n\\u00e3o compensa margem negativa e o cliente que chega pelo pre\\u00e7o n\\u00e3o fideliza.\"}},{\"@type\":\"Question\",\"name\":\"Como posso competir com a Amazon e as grandes lojas na Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\\u00e3o compete pelo pre\\u00e7o, compete pela proposta de valor. As vantagens de uma loja pequena especializada na Black Friday s\\u00e3o o nicho espec\\u00edfico que a Amazon n\\u00e3o serve t\\u00e3o bem, confian\\u00e7a de uma marca com rosto e hist\\u00f3ria, experi\\u00eancia de unboxing personalizada (embrulho de oferta, nota manuscrita, etc.), resposta r\\u00e1pida a quest\\u00f5es pr\\u00e9-compra, e entrega mais r\\u00e1pida para encomendas em Portugal. O cliente que escolhe a sua loja j\\u00e1 n\\u00e3o quer a Amazon, quer o que s\\u00f3 a sua loja tem. A Black Friday \\u00e9 uma oportunidade de oferecer algo exclusivo (bundle Black Friday \\u00fanico, brinde especial ou acesso antecipado) que refor\\u00e7a exatamente essa diferencia\\u00e7\\u00e3o.\"}},{\"@type\":\"Question\",\"name\":\"Vale a pena fazer an\\u00fancios pagos (Google Ads ou Meta Ads) durante a Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sim, mas com or\\u00e7amento pr\\u00e9-definido e expectativas ajustadas. O CPC (custo por clique) durante a Black Friday sobe 40% a 80% face \\u00e0 m\\u00e9dia anual porque todos os anunciantes aumentam or\\u00e7amento em simult\\u00e2neo. Para lojas com lista de email ativa, o email tem ROI muito superior aos an\\u00fancios pagos durante este per\\u00edodo. Se quiser fazer an\\u00fancios, a estrat\\u00e9gia mais eficaz \\u00e9 retargeting, mostrar an\\u00fancios a quem visitou a loja nos \\u00faltimos 30 dias mas n\\u00e3o comprou, com a oferta espec\\u00edfica Black Friday.\"}},{\"@type\":\"Question\",\"name\":\"O que fazer se o site ficar lento ou em baixo durante a Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ter o contacto de suporte do alojamento acess\\u00edvel antes do evento. Se o alojamento \\u00e9 Hostinger, o suporte via chat est\\u00e1 dispon\\u00edvel 24h. Em caso de sobrecarga, as a\\u00e7\\u00f5es imediatas s\\u00e3o ativar modo de manuten\\u00e7\\u00e3o para evitar erros vis\\u00edveis ao cliente, contactar suporte para upgrade tempor\\u00e1rio de recursos, e comunicar por email e redes sociais que a promo\\u00e7\\u00e3o est\\u00e1 temporariamente em pausa e vai voltar, os clientes aceitam bem se a comunica\\u00e7\\u00e3o for r\\u00e1pida e transparente. A melhor prote\\u00e7\\u00e3o \\u00e9 preventiva, verificar capacidade do servidor antes da Black Friday e activar cache de servidor adequado.\"}},{\"@type\":\"Question\",\"name\":\"Devo ter uma landing page espec\\u00edfica para a Black Friday?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\\u00e3o \\u00e9 obrigat\\u00f3rio mas melhora a convers\\u00e3o, especialmente para campanhas de email e an\\u00fancios pagos. Uma landing page Black Friday espec\\u00edfica tem foco total na oferta, sem as distra\\u00e7\\u00f5es de navega\\u00e7\\u00e3o da homepage, e pode ter um contador decrescente que refor\\u00e7a a urg\\u00eancia. Para WooCommerce, pode ser criada com o Elementor ou com o Divi como uma p\\u00e1gina simples que lista os produtos em promo\\u00e7\\u00e3o com o contexto da campanha. Se n\\u00e3o houver tempo para criar uma landing page dedicada, criar uma categoria &#8220;Black Friday 2026&#8221; no WooCommerce com todos os produtos em promo\\u00e7\\u00e3o j\\u00e1 \\u00e9 uma melhoria significativa face a n\\u00e3o ter nada.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Resposta r\u00e1pida Como preparar a Black Friday de uma loja online? A prepara\u00e7\u00e3o da Black Friday deve come\u00e7ar 6 semanas antes, ou seja, em meados de Outubro para a BF de 28 de Novembro. Os passos essenciais s\u00e3o definir a estrat\u00e9gia de desconto (desconto geral, produto estrela ou bundle), garantir que o stock est\u00e1 preparado [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/19276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/comments?post=19276"}],"version-history":[{"count":197,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/19276\/revisions"}],"predecessor-version":[{"id":19477,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/19276\/revisions\/19477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media\/19472"}],"wp:attachment":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media?parent=19276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/categories?post=19276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/tags?post=19276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}