{"id":14519,"date":"2026-07-23T16:46:10","date_gmt":"2026-07-23T16:46:10","guid":{"rendered":"https:\/\/tthrive.pt\/?p=14519"},"modified":"2026-07-23T17:39:56","modified_gmt":"2026-07-23T17:39:56","slug":"o-que-e-microsoft-clarity","status":"publish","type":"post","link":"https:\/\/tthrive.pt\/en\/o-que-e-microsoft-clarity\/","title":{"rendered":"O Que \u00e9 o Microsoft Clarity e Como Usar na sua Loja"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14519\" class=\"elementor elementor-14519\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a78b8e e-flex e-con-boxed e-con e-parent\" data-id=\"24a78b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a90ae83 e-con-full e-flex e-con e-child\" data-id=\"a90ae83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5017c0d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5017c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3823 elementor-widget elementor-widget-heading\" data-id=\"4de3823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resposta r\u00e1pida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ded63 elementor-widget elementor-widget-heading\" data-id=\"98ded63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 o Microsoft Clarity e para que serve?\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58b6b elementor-widget elementor-widget-text-editor\" data-id=\"aa58b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"qa-answer\">O\u00a0<a href=\"https:\/\/clarity.microsoft.com\/projects\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity<\/a> \u00e9 uma ferramenta gratuita de an\u00e1lise de comportamento de utilizadores, criada pela Microsoft, que mostra exatamente como os visitantes interagem com o seu site. Ao contr\u00e1rio do Google Analytics, que responde ao <em>quantos<\/em>, o Clarity responde ao porqu\u00ea, onde clicam, onde param, quanto fazem scroll, onde ficam confusos e porque abandonam. Inclui grava\u00e7\u00f5es de sess\u00e3o\u00a0(v\u00eddeo real de cada visita),\u00a0mapas de calor\u00a0autom\u00e1ticos de cliques e scroll, e\u00a0dete\u00e7\u00e3o de rage clicks\u00a0(cliques repetidos de frustra\u00e7\u00e3o) e\u00a0dead clicks (cliques em elementos que n\u00e3o respondem). \u00c9 completamente gratuito, sem limite de sess\u00f5es, sem amostragem de dados e instala-se em menos de 10 minutos em qualquer site, WordPress, Shopify ou HTML puro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f3ce6 e-con-full e-flex e-con e-child\" data-id=\"91f3ce6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256a0da elementor-view-stacked elementor-shape-rounded elementor-widget elementor-widget-icon\" data-id=\"256a0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-sticky-note\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 348.106V80c0-26.51-21.49-48-48-48H48C21.49 32 0 53.49 0 80v351.988c0 26.51 21.49 48 48 48h268.118a48 48 0 0 0 33.941-14.059l83.882-83.882A48 48 0 0 0 448 348.106zm-128 80v-76.118h76.118L320 428.106zM400 80v223.988H296c-13.255 0-24 10.745-24 24v104H48V80h352z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7fd6b elementor-widget elementor-widget-heading\" data-id=\"0b7fd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que vai aprender neste artigo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559fabd elementor-widget elementor-widget-heading\" data-id=\"559fabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#1\">1. Clarity ou Google Analytics\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6590ec3 elementor-widget elementor-widget-text-editor\" data-id=\"6590ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que cada um faz e porque precisa dos dois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e0023 elementor-widget elementor-widget-heading\" data-id=\"04e0023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#2\">2. Como instalar passo a passo<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29bd2d elementor-widget elementor-widget-text-editor\" data-id=\"d29bd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Em WordPress e em Shopify, com e sem plugin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149ec20 elementor-widget elementor-widget-heading\" data-id=\"149ec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#3\">3. Como analisar grava\u00e7\u00f5es de sess\u00e3o\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8a82a elementor-widget elementor-widget-text-editor\" data-id=\"9d8a82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que procurar e como filtrar as mais \u00fateis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce0037 elementor-widget elementor-widget-heading\" data-id=\"8ce0037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#4\">4. Como ler os mapas de calor\n\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda65fd elementor-widget elementor-widget-text-editor\" data-id=\"bda65fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cliques, scroll e movimento do rato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e9b7e 4 elementor-widget elementor-widget-heading\" data-id=\"54e9b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#5\">5. Rage clicks, dead clicks e scroll\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a034b elementor-widget elementor-widget-text-editor\" data-id=\"35a034b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que fazer quando encontrar cada problema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90109aa elementor-widget elementor-widget-text-editor\" data-id=\"90109aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O Google Analytics diz-lhe que 70% dos clientes abandonam o checkout, mas n\u00e3o diz porqu\u00ea. O <a href=\"https:\/\/clarity.microsoft.com\/projects\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity<\/a> mostra-lhe exactamente o que aconteceu, o cliente ficou confuso com o campo do NIF, tentou clicar num elemento que n\u00e3o era clic\u00e1vel, ou simplesmente n\u00e3o conseguiu usar o formul\u00e1rio no telem\u00f3vel. Esta diferen\u00e7a entre o qu\u00ea\u00a0e\u00a0o porqu\u00ea\u00a0\u00e9 o que torna o Clarity indispens\u00e1vel para qualquer propriet\u00e1rio de loja online que queira melhorar a convers\u00e3o com dados reais em vez de suposi\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-514cfc8 e-flex e-con-boxed e-con e-parent\" data-id=\"514cfc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e31b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57e31b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057d4e 1 elementor-widget elementor-widget-heading\" data-id=\"0057d4e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Clarity e o Google Analytics fazem a mesma coisa?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2648eb7 e-flex e-con-boxed e-con e-parent\" data-id=\"2648eb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebf909 elementor-widget elementor-widget-text-editor\" data-id=\"8ebf909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o, e perceber a diferen\u00e7a \u00e9 o primeiro passo para usar cada um corretamente. As duas ferramentas s\u00e3o complementares, n\u00e3o concorrentes. Numa analogia simples, o Google Analytics mostra os resultados de um jogo de futebol e o Clarity mostra o filme do jogo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855d792 e-con-full e-flex e-con e-child\" data-id=\"855d792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-592d33d e-con-full e-flex e-con e-child\" data-id=\"592d33d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6ca23 elementor-widget elementor-widget-heading\" data-id=\"7a6ca23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Microsoft Clarity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56033f4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"56033f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Grava\u00e7\u00f5es de sess\u00e3o, v\u00eddeo real de cada visita<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mapas de calor de cliques, scroll e movimento<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rage clicks e dead clicks autom\u00e1ticos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Filtros por dispositivo, pa\u00eds, p\u00e1gina de entrada, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">IA que resume padr\u00f5es automaticamente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integra\u00e7\u00e3o com Google Analytics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097feb6 elementor-widget elementor-widget-spacer\" data-id=\"097feb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c16336e e-con-full e-flex e-con e-child\" data-id=\"c16336e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b441ef elementor-widget elementor-widget-heading\" data-id=\"1b441ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1635ab elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d1635ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N\u00famero de visitas, sess\u00f5es e utilizadores \u00fanicos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Origem do tr\u00e1fego (org\u00e2nico, pago, social, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Taxa de convers\u00e3o e receita por produto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Funil de checkout com taxas de abandono<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Dados demogr\u00e1ficos e geogr\u00e1ficos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81499b5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"81499b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-window-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N\u00e3o mostra o que o utilizador fez na p\u00e1gina<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db13ca6 e-con-full e-flex e-con e-child\" data-id=\"db13ca6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-de46d23 e-con-full e-flex e-con e-child\" data-id=\"de46d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd5a47 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bfd5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5def8f0 elementor-widget elementor-widget-heading\" data-id=\"5def8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O fluxo ideal \u00e9 o GA diz onde investigar, Clarity mostra o qu\u00ea\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60d063 elementor-widget elementor-widget-text-editor\" data-id=\"c60d063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-success\"><p>O Google Analytics mostra que a p\u00e1gina de checkout tem 68% de abandono. O Clarity mostra que 34% dos utilizadores mobile clicam repetidamente no bot\u00e3o &#8220;Confirmar encomenda&#8221; sem resultado, porque o bot\u00e3o n\u00e3o funciona em ecr\u00e3s pequenos. O GA identifica o problema e o Clarity resolve-o.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdea876 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fdea876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f2318 2 elementor-widget elementor-widget-heading\" data-id=\"60f2318\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como instalar o Microsoft Clarity em menos de 10 minutos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6572ff4 elementor-widget elementor-widget-text-editor\" data-id=\"6572ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A instala\u00e7\u00e3o do Clarity \u00e9 uma das mais simples entre ferramentas de analytics, n\u00e3o requer programa\u00e7\u00e3o e est\u00e1 dispon\u00edvel como plugin nativo para WordPress e WooCommerce. Siga os passos abaixo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b936627 elementor-widget elementor-widget-heading\" data-id=\"b936627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. \nCriar conta gratuita em clarity.microsoft.com<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54cfd50 elementor-widget elementor-widget-text-editor\" data-id=\"54cfd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aceda a <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">clarity.microsoft.com<\/a> e fa\u00e7a login com uma conta Microsoft (pode criar uma gratuitamente com qualquer email). Clique em &#8220;Criar novo projecto&#8221;, d\u00ea um nome \u00e0 loja e introduza o URL do site. A conta \u00e9 100% gratuita, n\u00e3o existe vers\u00e3o paga.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa50db elementor-widget elementor-widget-heading\" data-id=\"3aa50db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Obter o c\u00f3digo de rastreamento (Tracking ID)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e6089 elementor-widget elementor-widget-text-editor\" data-id=\"89e6089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ap\u00f3s criar o projecto, o Clarity fornece um bloco de c\u00f3digo JavaScript e um\u00a0Tracking ID (c\u00f3digo de 10 caracteres, por exemplo, <code>abc123xyz0<\/code>). Precisar\u00e1 deste ID para a instala\u00e7\u00e3o via plugin, ou do bloco de c\u00f3digo completo para instala\u00e7\u00e3o manual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95d126 elementor-widget elementor-widget-heading\" data-id=\"a95d126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3a. WordPress via plugin (recomendado)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16eda0 elementor-widget elementor-widget-text-editor\" data-id=\"f16eda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No painel WordPress, v\u00e1 a\u00a0Plugins \u2192 Adicionar novo e pesquise por &#8220;Microsoft Clarity&#8221;. Instale e ative o plugin oficial da Microsoft. Nas defini\u00e7\u00f5es do plugin, cole o\u00a0Tracking ID obtido no passo 2. Guarde. Conclu\u00eddo, sem tocar em c\u00f3digo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147afef elementor-widget elementor-widget-heading\" data-id=\"147afef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3b. Shopify via integra\u00e7\u00e3o nativa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea64653 elementor-widget elementor-widget-text-editor\" data-id=\"ea64653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No painel Shopify, v\u00e1 a\u00a0Online Store \u2192 Themes \u2192 Edit code. Abra o ficheiro\u00a0<code>theme.liquid<\/code>\u00a0e cole o bloco de c\u00f3digo JavaScript do Clarity imediatamente antes da tag de fecho\u00a0<code>&lt;\/head&gt;<\/code>. Guarde. Alternativamente, use o Google Tag Manager se j\u00e1 o tiver instalado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b673c6d elementor-widget elementor-widget-heading\" data-id=\"b673c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Verificar a instala\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd3640 elementor-widget elementor-widget-text-editor\" data-id=\"7dd3640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ap\u00f3s instalar, visite o seu site num separador privado. No painel do Clarity, em\u00a0Setup \u2192 Verify installation, o sistema confirma se est\u00e1 a receber dados. As primeiras grava\u00e7\u00f5es aparecem em\u00a02 horas a 24 horas, n\u00e3o em tempo real. Ap\u00f3s 48 horas, o dashboard j\u00e1 tem dados suficientes para come\u00e7ar a analisar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d20a6a0 e-con-full e-flex e-con e-child\" data-id=\"d20a6a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cdda608 e-con-full e-flex e-con e-child\" data-id=\"cdda608\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f22eb01 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f22eb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db836cc elementor-widget elementor-widget-heading\" data-id=\"db836cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RGPD: O que tem de configurar antes de activar\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8de345 elementor-widget elementor-widget-text-editor\" data-id=\"d8de345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><p>O Clarity grava comportamento de utilizadores, o que constitui processamento de dados pessoais sob o RGPD. Antes de activar, certifique-se de que a sua pol\u00edtica de privacidade menciona o uso de ferramentas de an\u00e1lise de comportamento, o banner de cookies pede consentimento para cookies de analytics, e o Clarity est\u00e1 configurado paramascarar automaticamente campos de formul\u00e1rio sens\u00edveis(por defeito j\u00e1 est\u00e1, verifique em Settings \u2192 Masking). O Clarity anonimiza IPs por defeito e n\u00e3o regista passwords ou dados de cart\u00e3o.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2383b5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2383b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700402f 3 elementor-widget elementor-widget-heading\" data-id=\"700402f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como analisar as grava\u00e7\u00f5es de sess\u00e3o sem perder horas?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4732fc2 elementor-widget elementor-widget-text-editor\" data-id=\"4732fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As grava\u00e7\u00f5es de sess\u00e3o s\u00e3o o elemento mais poderoso do Clarity, e tamb\u00e9m o mais f\u00e1cil de usar mal. Ver todas as sess\u00f5es aleatoriamente \u00e9 uma perda de tempo. A forma correcta \u00e9 filtrar primeiro, observar depois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb1971 elementor-widget elementor-widget-heading\" data-id=\"dbb1971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Os filtros mais \u00fateis para come\u00e7ar<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc40768 e-con-full e-flex e-con e-child\" data-id=\"cc40768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a02ed0a e-con-full e-flex e-con e-child\" data-id=\"a02ed0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec70485 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec70485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-window-close\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8406daa elementor-widget elementor-widget-heading\" data-id=\"8406daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rage Clicks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1724f33 elementor-widget elementor-widget-text-editor\" data-id=\"1724f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Filtre sess\u00f5es com rage clicks para encontrar bot\u00f5es que n\u00e3o funcionam, elementos que parecem clic\u00e1veis mas n\u00e3o s\u00e3o, e erros de checkout que est\u00e3o a bloquear vendas activamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9118718 e-con-full e-flex e-con e-child\" data-id=\"9118718\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382794f elementor-widget elementor-widget-text-editor\" data-id=\"382794f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"platform-card\"><div class=\"metric-card\"><span class=\"metric-action\">Filtro: Rage clicks \u2192 Ordenar por mais recentes<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1552a1 e-con-full e-flex e-con e-child\" data-id=\"c1552a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4747b6f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4747b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-thumbs-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M466.27 225.31c4.674-22.647.864-44.538-8.99-62.99 2.958-23.868-4.021-48.565-17.34-66.99C438.986 39.423 404.117 0 327 0c-7 0-15 .01-22.22.01C201.195.01 168.997 40 128 40h-10.845c-5.64-4.975-13.042-8-21.155-8H32C14.327 32 0 46.327 0 64v240c0 17.673 14.327 32 32 32h64c11.842 0 22.175-6.438 27.708-16h7.052c19.146 16.953 46.013 60.653 68.76 83.4 13.667 13.667 10.153 108.6 71.76 108.6 57.58 0 95.27-31.936 95.27-104.73 0-18.41-3.93-33.73-8.85-46.54h36.48c48.602 0 85.82-41.565 85.82-85.58 0-19.15-4.96-34.99-13.73-49.84zM64 296c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zm330.18 16.73H290.19c0 37.82 28.36 55.37 28.36 94.54 0 23.75 0 56.73-47.27 56.73-18.91-18.91-9.46-66.18-37.82-94.54C206.9 342.89 167.28 272 138.92 272H128V85.83c53.611 0 100.001-37.82 171.64-37.82h37.82c35.512 0 60.82 17.12 53.12 65.9 15.2 8.16 26.5 36.44 13.94 57.57 21.581 20.384 18.699 51.065 5.21 65.62 9.45 0 22.36 18.91 22.27 37.81-.09 18.91-16.71 37.82-37.82 37.82z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707d06c elementor-widget elementor-widget-heading\" data-id=\"707d06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dead Clicks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d64e4 elementor-widget elementor-widget-text-editor\" data-id=\"a9d64e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cliques em elementos sem resposta revelam problemas de design, imagens de produto que parecem links, categorias sem \u00e2ncora, ou bot\u00f5es com CSS incorrectos em mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604676e e-con-full e-flex e-con e-child\" data-id=\"604676e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eec9e elementor-widget elementor-widget-text-editor\" data-id=\"d0eec9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"metric-card\"><span class=\"metric-action\">Filtro: Dead clicks \u2192 Dispositivo mobile<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279f3f4 elementor-widget elementor-widget-spacer\" data-id=\"279f3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b1a60 e-con-full e-flex e-con e-child\" data-id=\"98b1a60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb7b78 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cdb7b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-smartphone\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fedcd elementor-widget elementor-widget-heading\" data-id=\"39fedcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sess\u00f5es Mobile com Abandono\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d44a2 elementor-widget elementor-widget-text-editor\" data-id=\"28d44a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Filtre por dispositivo mobile e sa\u00edda na p\u00e1gina de checkout. Estas sess\u00f5es revelam os problemas mais cr\u00edticos e com maior impacto directo em vendas perdidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527cea7 e-con-full e-flex e-con e-child\" data-id=\"527cea7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0145ef2 elementor-widget elementor-widget-text-editor\" data-id=\"0145ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"metric-card\"><div class=\"metric-card\"><span class=\"metric-action\">Filtro: Mobile e P\u00e1gina de sa\u00edda: Checkout<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93c5863 e-con-full e-flex e-con e-child\" data-id=\"93c5863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a3100b e-con-full e-flex e-con e-child\" data-id=\"2a3100b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b5693 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b5b5693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-alarm-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ac0a7 elementor-widget elementor-widget-heading\" data-id=\"71ac0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sess\u00f5es Longas sem Convers\u00e3o\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd32a7 elementor-widget elementor-widget-text-editor\" data-id=\"5bd32a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Utilizadores que passam mais de 3 minutos no site sem comprar est\u00e3o interessados mas encontraram um obst\u00e1culo. Estas sess\u00f5es revelam problemas de confian\u00e7a, pre\u00e7os ou informa\u00e7\u00e3o em falta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-366c0d8 e-con-full e-flex e-con e-child\" data-id=\"366c0d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335134e elementor-widget elementor-widget-text-editor\" data-id=\"335134e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"metric-card\"><div class=\"metric-card\"><span class=\"metric-action\">Filtro: Dura\u00e7\u00e3o mais de 3minutos e sem convers\u00e3o<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b071153 e-con-full e-flex e-con e-child\" data-id=\"b071153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e762386 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e762386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrows\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba2e63 elementor-widget elementor-widget-heading\" data-id=\"5ba2e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick Backs (Regresso Imediato)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261d18f elementor-widget elementor-widget-text-editor\" data-id=\"261d18f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O utilizador entrou numa p\u00e1gina e saiu em menos de 5 segundos. Indica que o conte\u00fado n\u00e3o correspondeu ao que esperava, t\u00edtulo enganoso, p\u00e1gina lenta ou design pouco cred\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa185c3 e-con-full e-flex e-con e-child\" data-id=\"aa185c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a9fa0 elementor-widget elementor-widget-text-editor\" data-id=\"02a9fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"metric-card\"><div class=\"metric-card\"><span class=\"metric-action\">Filtro: Quick backs e p\u00e1gina de produto<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b86f6 elementor-widget elementor-widget-spacer\" data-id=\"69b86f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34465a1 e-con-full e-flex e-con e-child\" data-id=\"34465a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-358dad2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"358dad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-shopping-cart-1\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d764dc elementor-widget elementor-widget-heading\" data-id=\"0d764dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sess\u00f5es que Converteram\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0b8d0 elementor-widget elementor-widget-text-editor\" data-id=\"3e0b8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Observe o percurso dos clientes que compraram, que p\u00e1ginas visitaram, como chegaram ao produto, quanto tempo demoraram. Este padr\u00e3o \u00e9 o que deve replicar para os outros visitantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4533a46 e-con-full e-flex e-con e-child\" data-id=\"4533a46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea9456 elementor-widget elementor-widget-text-editor\" data-id=\"6ea9456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"metric-card\"><div class=\"metric-card\"><div class=\"metric-grid\"><div class=\"metric-card\"><span class=\"metric-action\">Filtro: Convers\u00e3o \u00e9 igual a compra completada<\/span><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d6103 elementor-widget elementor-widget-spacer\" data-id=\"e8d6103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be68fe1 e-con-full e-flex e-con e-child\" data-id=\"be68fe1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a01042c e-con-full e-flex e-con e-child\" data-id=\"a01042c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b47fd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d6b47fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b262c elementor-widget elementor-widget-heading\" data-id=\"97b262c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opini\u00e3o TTHRIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a649cf9 elementor-widget elementor-widget-text-editor\" data-id=\"a649cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><p>Na nossa experi\u00eancia a otimizar lojas online para clientes portugueses, as grava\u00e7\u00f5es de sess\u00e3o do Clarity revelam consistentemente o mesmo tipo de problemas, campos de formul\u00e1rio que n\u00e3o funcionam bem em mobile, elementos visuais que parecem bot\u00f5es mas n\u00e3o s\u00e3o, e p\u00e1ginas de checkout que pedem demasiada informa\u00e7\u00e3o. S\u00e3o problemas simples, \u00e0s vezes uma linha de CSS, que ningu\u00e9m descobriria sem ver o comportamento real dos utilizadores. O Clarity torna isto acess\u00edvel a qualquer propriet\u00e1rio de loja, sem precisar de contratar um especialista para cada an\u00e1lise.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d62ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97d62ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bf645 4 elementor-widget elementor-widget-heading\" data-id=\"71bf645\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como ler os mapas de calor do Clarity?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fd8cc elementor-widget elementor-widget-text-editor\" data-id=\"98fd8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Os heatmaps (mapas de calor) do Clarity s\u00e3o gerados automaticamente para todas as p\u00e1ginas, n\u00e3o \u00e9 necess\u00e1rio configur\u00e1-los. Existem tr\u00eas tipos, cada um com uma leitura diferente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b95862 elementor-widget elementor-widget-text-editor\" data-id=\"4b95862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Mapa de cliques:<\/strong><\/a> Mostra onde os utilizadores clicam mais, visualizado como manchas de calor (vermelho significa muitos cliques, azul ou verde significa poucos). O que deve procurar \u00e9 se cliques est\u00e3o concentrados onde espera. H\u00e1 cliques em elementos que n\u00e3o s\u00e3o links? O bot\u00e3o principal (Adicionar ao carrinho, Comprar, etc.) est\u00e1 numa zona quente?<\/p><p><a href=\"#\"><strong>Mapa de scroll: <\/strong><\/a>Mostra at\u00e9 onde os utilizadores fazem scroll em cada p\u00e1gina. O que deve procurar \u00e9 onde cai bruscamente a percentagem de utilizadores. Se 80% veem o topo da p\u00e1gina de produto mas s\u00f3 20% chegam ao bot\u00e3o &#8220;Adicionar ao carrinho&#8221;.<\/p><p><a href=\"#\"><strong>Mapa de movimento do rato: <\/strong><\/a>Mostra o percurso do cursor. Os utilizadores &#8220;l\u00eaem&#8221; com o rato, o movimento revela quais os elementos que captam aten\u00e7\u00e3o visual antes do clique. \u00datil para perceber o que os utilizadores v\u00eaem mas n\u00e3o clicam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75cbef3 e-con-full e-flex e-con e-child\" data-id=\"75cbef3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-20eec4b e-con-full e-flex e-con e-child\" data-id=\"20eec4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d07b2a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4d07b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a4cb9 elementor-widget elementor-widget-heading\" data-id=\"42a4cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dica pr\u00e1tica: Compare mobile contra desktop no mesmo heatmap\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9e534 elementor-widget elementor-widget-text-editor\" data-id=\"2b9e534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><div class=\"callout callout-tip\"><p>O Clarity permite alternar entre heatmaps de desktop e mobile na mesma p\u00e1gina. \u00c9 comum descobrir que o mapa de cliques de desktop mostra um padr\u00e3o saud\u00e1vel, e o de mobile mostra rage clicks concentrados num bot\u00e3o que n\u00e3o funciona em ecr\u00e3s pequenos. Esta compara\u00e7\u00e3o \u00e9 o primeiro filtro que recomendamos fazer em qualquer loja.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a804e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a804e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce3995d e-flex e-con-boxed e-con e-parent\" data-id=\"ce3995d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdf1f5 5 elementor-widget elementor-widget-heading\" data-id=\"2fdf1f5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o rage clicks e dead clicks?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59377ee elementor-widget elementor-widget-text-editor\" data-id=\"59377ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e3o os dois alertas mais directamente relacionados com vendas perdidas, e o Clarity deteta-os e sinaliza-os automaticamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514ac33 elementor-widget elementor-widget-text-editor\" data-id=\"514ac33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Rage clicks<\/strong><\/a> s\u00e3o cliques repetidos e r\u00e1pidos no mesmo elemento num curto espa\u00e7o de tempo, o equivalente digital de bater com o punho na mesa. Significam que o utilizador esperava que algo acontecesse, n\u00e3o aconteceu, e ficou frustrado. As causas mais comuns numa loja online s\u00e3o o bot\u00e3o de adicionar ao carrinho que n\u00e3o responde imediatamente, link quebrado, formul\u00e1rio com erro que n\u00e3o mostra mensagem de erro clara, ou p\u00e1gina lenta que o utilizador pensa que n\u00e3o est\u00e1 a carregar.<\/p><p><a href=\"#\"><strong>Dead clicks<\/strong><\/a> s\u00e3o cliques em elementos que n\u00e3o t\u00eam qualquer comportamento interativo, o utilizador clicou, mas nada aconteceu porque o elemento n\u00e3o \u00e9 clic\u00e1vel. Causas t\u00edpicas s\u00e3o imagem de produto sem link, texto sublinhado que n\u00e3o \u00e9 um link, \u00edcone decorativo que parece um bot\u00e3o, ou elemento com CSS que imita um bot\u00e3o sem ter funcionalidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d7c27 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21d7c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf9c78 5 elementor-widget elementor-widget-heading\" data-id=\"8cf9c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que ac\u00e7\u00f5es concretas devo tomar com cada dado do Clarity?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd7414 elementor-widget elementor-widget-text-editor\" data-id=\"dcd7414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ter dados \u00e9 o primeiro passo, saber o que fazer com eles \u00e9 o segundo. A tabela abaixo \u00e9 um guia de ac\u00e7\u00e3o directo, o que o Clarity mostra e o que fazer quando o encontrar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d7e33 elementor-widget elementor-widget-text-editor\" data-id=\"06d7e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table class=\"analysis-table\"><thead><tr><th>O que o Clarity mostra<\/th><th>O que provavelmente significa<\/th><th>Ac\u00e7\u00e3o a tomar<\/th><th>Prioridade<\/th><\/tr><\/thead><tbody><tr><td><strong>Rage clicks no bot\u00e3o de checkout<\/strong><\/td><td>Bot\u00e3o lento, erro silencioso ou formul\u00e1rio bloqueado<\/td><td>Testar o checkout em mobile, verificar erros de JavaScript na consola e verificar tempo de resposta do gateway de pagamento<\/td><td><span class=\"priority high\">Alta<\/span><\/td><\/tr><tr><td><strong>Dead clicks numa imagem de produto<\/strong><\/td><td>Cliente esperava abrir a imagem em tamanho real<\/td><td>Activar lightbox na galeria de produto e tornar imagens clic\u00e1veis com zoom<\/td><td><span class=\"priority med\">M\u00e9dia<\/span><\/td><\/tr><tr><td><strong>Scroll cai a 40% na p\u00e1gina de produto<\/strong><\/td><td>CTA (bot\u00e3o) est\u00e1 demasiado abaixo do fold<\/td><td>Subir o bot\u00e3o &#8220;Adicionar ao carrinho&#8221; para os primeiros 60% da p\u00e1gina e adicionar CTA fixo em mobile<\/td><td><span class=\"priority high\">Alta<\/span><\/td><\/tr><tr><td><strong>Quick backs na p\u00e1gina de envio<\/strong><\/td><td>Custos de envio inesperados ou op\u00e7\u00f5es confusas<\/td><td>Mostrar custos de envio na p\u00e1gina de produto, simplificar op\u00e7\u00f5es de entrega e adicionar calculadora de envio<\/td><td><span class=\"priority high\">Alta<\/span><\/td><\/tr><tr><td><strong>Cliques repetidos no menu em mobile<\/strong><\/td><td>Menu dif\u00edcil de usar ou \u00e1reas de toque pequenas<\/td><td>Aumentar \u00e1rea de toque dos itens de menum testar em ecr\u00e3s de 375px de largura e rever estrutura de navega\u00e7\u00e3o<\/td><td><span class=\"priority med\">M\u00e9dia<\/span><\/td><\/tr><tr><td><strong>Sess\u00f5es longas na p\u00e1gina de produto sem adicionar ao carrinho<\/strong><\/td><td>D\u00favidas n\u00e3o respondidas, como por exemplo, tamanho, compatibilidade e entrega<\/td><td>Adicionar FAQ na p\u00e1gina de produto, melhorar descri\u00e7\u00e3o e adicionar live chat ou chatbot<\/td><td><span class=\"priority med\">M\u00e9dia<\/span><\/td><\/tr><tr><td><strong>Heatmap frio na zona de avalia\u00e7\u00f5es<\/strong><\/td><td>Avalia\u00e7\u00f5es n\u00e3o est\u00e3o vis\u00edveis ou est\u00e3o abaixo do fold<\/td><td>Subir widget de avalia\u00e7\u00f5es para cima do fold na p\u00e1gina de produto e mostrar rating no t\u00edtulo<\/td><td><span class=\"priority low\">Baixa<\/span><\/td><\/tr><tr><td><strong>Dead clicks no rodap\u00e9 em mobile<\/strong><\/td><td>Links do rodap\u00e9 com \u00e1rea de toque insuficiente<\/td><td>Aumentar padding dos links do rodap\u00e9 em mobile e agrupar links em acorde\u00f5es<\/td><td><span class=\"priority low\">Baixa<\/span><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6caa79 e-con-full e-flex e-con e-child\" data-id=\"a6caa79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1963e4b e-con-full e-flex e-con e-child\" data-id=\"1963e4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e243daa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e243daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc8eaa elementor-widget elementor-widget-heading\" data-id=\"2bc8eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarity AI: O copiloto que analisa por si\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1323268 elementor-widget elementor-widget-text-editor\" data-id=\"1323268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"opinion-block\"><div class=\"callout callout-tip\"><div class=\"callout callout-info\"><p>O Clarity tem um assistente de IA integrado que resume automaticamente os padr\u00f5es mais importantes, sem precisar de ver centenas de grava\u00e7\u00f5es. No painel, o separador &#8220;Copilot&#8221; mostra as principais oportunidades de melhoria identificadas pela IA, com linguagem simples. \u00c9 um bom ponto de partida para quem n\u00e3o tem tempo para an\u00e1lise manual detalhada.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651e7d0 e-flex e-con-boxed e-con e-parent\" data-id=\"651e7d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-518f57e elementor-widget elementor-widget-text-editor\" data-id=\"518f57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quer ajuda a interpretar os dados do Clarity e implementar melhorias na sua loja?<\/p><p><a href=\"https:\/\/calendly.com\/tthrive-business\/30min\" target=\"_blank\" rel=\"noopener\">Falar com a nossa equipa \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adccb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1adccb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad5f2 elementor-widget elementor-widget-heading\" data-id=\"4cad5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas frequentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f46d1 elementor-widget elementor-widget-n-accordion\" data-id=\"a6f46d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1750\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1750\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O Microsoft Clarity \u00e9 mesmo sempre gratuito? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1750\" class=\"elementor-element elementor-element-b49b5a6 e-con-full e-flex e-con e-child\" data-id=\"b49b5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb25d5 elementor-widget elementor-widget-text-editor\" data-id=\"feb25d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Sim, o Clarity \u00e9 completamente gratuito, sem planos pagos, sem limite de sess\u00f5es gravadas e sem amostragem de dados. A Microsoft n\u00e3o cobra pelo Clarity e n\u00e3o tem plano premium. O modelo de neg\u00f3cio da Microsoft nesta ferramenta \u00e9 usar os dados agregados e anonimizados para melhorar os seus produtos de IA, o que est\u00e1 documentado na pol\u00edtica de privacidade. Para quem n\u00e3o quer partilhar dados com a Microsoft, existem alternativas pagas como <a href=\"https:\/\/www.hotjar.com\/pt-BR\/\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a> ou <a href=\"https:\/\/www.fullstory.com\/\" target=\"_blank\" rel=\"noopener\">FullStory<\/a>.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1751\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1751\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O Clarity substitui o Google Analytics? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1751\" class=\"elementor-element elementor-element-0a5c7b6 e-con-full e-flex e-con e-child\" data-id=\"0a5c7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9927af3 elementor-widget elementor-widget-text-editor\" data-id=\"9927af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">N\u00e3o, e n\u00e3o deve tentar substitu\u00ed-lo. As ferramentas s\u00e3o complementares. O <a href=\"https:\/\/developers.google.com\/analytics?hl=pt-br\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> responde a perguntas de volume e origem (quantas visitas, de onde v\u00eam e que receita geram). O <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> responde a perguntas de comportamento (como os clientes se comportam, onde ficam confusos e porque abandonam). O ideal \u00e9 ter ambos instalados, e o <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> tem integra\u00e7\u00e3o nativa com o <a href=\"https:\/\/developers.google.com\/analytics?hl=pt-br\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a>, permitindo ver dados de comportamento directamente no <a href=\"https:\/\/developers.google.com\/analytics?hl=pt-br\" target=\"_blank\" rel=\"noopener\">GA<\/a>.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1752\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1752\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O Clarity grava dados pessoais dos clientes? \u00c9 compat\u00edvel com RGPD? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1752\" class=\"elementor-element elementor-element-ed49fbb e-con-full e-flex e-con e-child\" data-id=\"ed49fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01add98 elementor-widget elementor-widget-text-editor\" data-id=\"01add98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">O Clarity mascara automaticamente campos de formul\u00e1rio sens\u00edveis (passwords, dados de cart\u00e3o e campos marcados como sens\u00edveis) e anonimiza endere\u00e7os IP por defeito. No entanto, como grava comportamento de utilizadores, constitui processamento de dados pessoais sob o RGPD. \u00c9 necess\u00e1rio mencionar o <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> na pol\u00edtica de privacidade, inclu\u00ed-lo no banner de cookies (categoria &#8220;analytics&#8221;), e verificar as defini\u00e7\u00f5es de masking em Settings \u2192 Masking no painel. Para mercados muito restritivos, pode tamb\u00e9m desactivar a grava\u00e7\u00e3o para utilizadores que n\u00e3o deram consentimento via a API de consentimento do <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a>.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1753\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1753\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quanto tempo de grava\u00e7\u00f5es o Clarity guarda? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1753\" class=\"elementor-element elementor-element-7bf376d e-con-full e-flex e-con e-child\" data-id=\"7bf376d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294f5fa elementor-widget elementor-widget-text-editor\" data-id=\"294f5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">O <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> guarda as grava\u00e7\u00f5es durante 90 dias por defeito. N\u00e3o \u00e9 poss\u00edvel alterar este per\u00edodo, \u00e9 um limite fixo da plataforma. Para an\u00e1lises mais longas, pode exportar os dados ou usar filtros de data para analisar per\u00edodos espec\u00edficos dentro da janela de 90 dias. Os dados de dashboard (heatmaps, m\u00e9tricas agregadas, etc.) ficam dispon\u00edveis por mais tempo do que as grava\u00e7\u00f5es individuais.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1754\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1754\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> O Clarity abranda o site? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1754\" class=\"elementor-element elementor-element-ba99137 e-con-full e-flex e-con e-child\" data-id=\"ba99137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cc871 elementor-widget elementor-widget-text-editor\" data-id=\"c3cc871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">O impacto na velocidade \u00e9 m\u00ednimo, o script do <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> carrega de forma ass\u00edncrona (n\u00e3o bloqueia o carregamento da p\u00e1gina) e \u00e9 servido pelos servidores da Microsoft com CDN global. Na pr\u00e1tica, n\u00e3o \u00e9 mensur\u00e1vel no PageSpeed Insights. O script adiciona aproximadamente 15KB a 20KB ao peso total da p\u00e1gina, o que \u00e9 desprez\u00e1vel comparado com os ganhos de informa\u00e7\u00e3o que fornece. No <a href=\"https:\/\/tthrive.pt\/observatorio\/junho-2026\/\">TTHRIVE Radar 2026<\/a>, n\u00e3o identific\u00e1mos correla\u00e7\u00e3o entre a presen\u00e7a do <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> e scores de velocidade mais baixos.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1755\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1755\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Posso usar o Clarity em Shopify sem editar c\u00f3digo? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1755\" class=\"elementor-element elementor-element-2571a1d e-con-full e-flex e-con e-child\" data-id=\"2571a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c57ed elementor-widget elementor-widget-text-editor\" data-id=\"b6c57ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\">N\u00e3o h\u00e1 um plugin oficial do <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a> para Shopify como existe para WordPress. As op\u00e7\u00f5es s\u00e3o editar o ficheiro theme.liquid directamente (requer acesso ao c\u00f3digo, mas \u00e9 simples, ver Passo 3B neste artigo) ou instalar via Google Tag Manager, se j\u00e1 o tiver configurado na loja. Em ambos os casos, o processo \u00e9 simples e n\u00e3o requer conhecimentos de programa\u00e7\u00e3o avan\u00e7ados.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"O Microsoft Clarity \\u00e9 mesmo sempre gratuito?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sim, o Clarity \\u00e9 completamente gratuito, sem planos pagos, sem limite de sess\\u00f5es gravadas e sem amostragem de dados. A Microsoft n\\u00e3o cobra pelo Clarity e n\\u00e3o tem plano premium. O modelo de neg\\u00f3cio da Microsoft nesta ferramenta \\u00e9 usar os dados agregados e anonimizados para melhorar os seus produtos de IA, o que est\\u00e1 documentado na pol\\u00edtica de privacidade. Para quem n\\u00e3o quer partilhar dados com a Microsoft, existem alternativas pagas como Hotjar ou FullStory.\"}},{\"@type\":\"Question\",\"name\":\"O Clarity substitui o Google Analytics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\\u00e3o, e n\\u00e3o deve tentar substitu\\u00ed-lo. As ferramentas s\\u00e3o complementares. O Google Analytics responde a perguntas de volume e origem (quantas visitas, de onde v\\u00eam e que receita geram). O Clarity responde a perguntas de comportamento (como os clientes se comportam, onde ficam confusos e porque abandonam). O ideal \\u00e9 ter ambos instalados, e o Clarity tem integra\\u00e7\\u00e3o nativa com o Google Analytics 4, permitindo ver dados de comportamento directamente no GA.\"}},{\"@type\":\"Question\",\"name\":\"O Clarity grava dados pessoais dos clientes? \\u00c9 compat\\u00edvel com RGPD?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O Clarity mascara automaticamente campos de formul\\u00e1rio sens\\u00edveis (passwords, dados de cart\\u00e3o e campos marcados como sens\\u00edveis) e anonimiza endere\\u00e7os IP por defeito. No entanto, como grava comportamento de utilizadores, constitui processamento de dados pessoais sob o RGPD. \\u00c9 necess\\u00e1rio mencionar o Clarity na pol\\u00edtica de privacidade, inclu\\u00ed-lo no banner de cookies (categoria &#8220;analytics&#8221;), e verificar as defini\\u00e7\\u00f5es de masking em Settings \\u2192 Masking no painel. Para mercados muito restritivos, pode tamb\\u00e9m desactivar a grava\\u00e7\\u00e3o para utilizadores que n\\u00e3o deram consentimento via a API de consentimento do Clarity.\"}},{\"@type\":\"Question\",\"name\":\"Quanto tempo de grava\\u00e7\\u00f5es o Clarity guarda?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O Clarity guarda as grava\\u00e7\\u00f5es durante 90 dias por defeito. N\\u00e3o \\u00e9 poss\\u00edvel alterar este per\\u00edodo, \\u00e9 um limite fixo da plataforma. Para an\\u00e1lises mais longas, pode exportar os dados ou usar filtros de data para analisar per\\u00edodos espec\\u00edficos dentro da janela de 90 dias. Os dados de dashboard (heatmaps, m\\u00e9tricas agregadas, etc.) ficam dispon\\u00edveis por mais tempo do que as grava\\u00e7\\u00f5es individuais.\"}},{\"@type\":\"Question\",\"name\":\"O Clarity abranda o site?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O impacto na velocidade \\u00e9 m\\u00ednimo, o script do Clarity carrega de forma ass\\u00edncrona (n\\u00e3o bloqueia o carregamento da p\\u00e1gina) e \\u00e9 servido pelos servidores da Microsoft com CDN global. Na pr\\u00e1tica, n\\u00e3o \\u00e9 mensur\\u00e1vel no PageSpeed Insights. O script adiciona aproximadamente 15KB a 20KB ao peso total da p\\u00e1gina, o que \\u00e9 desprez\\u00e1vel comparado com os ganhos de informa\\u00e7\\u00e3o que fornece. 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O\u00a0Microsoft Clarity \u00e9 uma ferramenta gratuita de an\u00e1lise de comportamento de utilizadores, criada pela Microsoft, que mostra exatamente como os visitantes interagem com o seu site. Ao contr\u00e1rio do Google Analytics, que responde ao quantos, o Clarity responde ao porqu\u00ea, onde clicam, onde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/14519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/comments?post=14519"}],"version-history":[{"count":101,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/14519\/revisions"}],"predecessor-version":[{"id":14622,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/14519\/revisions\/14622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media\/14621"}],"wp:attachment":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media?parent=14519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/categories?post=14519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/tags?post=14519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}