{"id":13670,"date":"2026-07-07T15:08:10","date_gmt":"2026-07-07T15:08:10","guid":{"rendered":"https:\/\/tthrive.pt\/?p=13670"},"modified":"2026-07-07T16:07:27","modified_gmt":"2026-07-07T16:07:27","slug":"como-melhorar-velocidade-loja-online-lenta","status":"publish","type":"post","link":"https:\/\/tthrive.pt\/en\/como-melhorar-velocidade-loja-online-lenta\/","title":{"rendered":"Como Melhorar a Velocidade de uma Loja Online Lenta?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13670\" class=\"elementor elementor-13670\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24a78b8e e-flex e-con-boxed e-con e-parent\" data-id=\"24a78b8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a90ae83 e-con-full e-flex e-con e-child\" data-id=\"a90ae83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5017c0d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5017c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3823 elementor-widget elementor-widget-heading\" data-id=\"4de3823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resposta r\u00e1pida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ded63 elementor-widget elementor-widget-heading\" data-id=\"98ded63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como melhorar a velocidade de uma loja online lenta?\n\n\n\n\n\n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58b6b elementor-widget elementor-widget-text-editor\" data-id=\"aa58b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"qa-answer\">As causas mais comuns de lentid\u00e3o numa loja online s\u00e3o imagens de produto n\u00e3o comprimidas\u00a0(a interven\u00e7\u00e3o de maior impacto e menor custo),\u00a0demasiadas apps instaladas\u00a0que carregam scripts desnecess\u00e1rios,\u00a0temas pesados\u00a0com anima\u00e7\u00f5es e fontes excessivas, e\u00a0falta de cache configurado. A sequ\u00eancia correta \u00e9 medir o problema com o Google PageSpeed Insights (<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">pagespeed.web.dev<\/a>), identificar as tr\u00eas maiores oportunidades de melhoria, comprimir todas as imagens para WebP, auditar e remover apps inativas, e se o score mobile continuar abaixo de 50, considerar interven\u00e7\u00e3o t\u00e9cnica profissional. Um atraso de 1 segundo no carregamento mobile pode reduzir convers\u00f5es at\u00e9 20%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f3ce6 e-con-full e-flex e-con e-child\" data-id=\"91f3ce6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ecb68ff e-con-full e-flex e-con e-child\" data-id=\"ecb68ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-256a0da elementor-view-stacked elementor-shape-rounded elementor-widget elementor-widget-icon\" data-id=\"256a0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-sticky-note\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 348.106V80c0-26.51-21.49-48-48-48H48C21.49 32 0 53.49 0 80v351.988c0 26.51 21.49 48 48 48h268.118a48 48 0 0 0 33.941-14.059l83.882-83.882A48 48 0 0 0 448 348.106zm-128 80v-76.118h76.118L320 428.106zM400 80v223.988H296c-13.255 0-24 10.745-24 24v104H48V80h352z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7fd6b elementor-widget elementor-widget-heading\" data-id=\"0b7fd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que vai aprender neste artigo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559fabd elementor-widget elementor-widget-heading\" data-id=\"559fabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#1\">1. O que dizem os dados das lojas portuguesas \n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6590ec3 elementor-widget elementor-widget-text-editor\" data-id=\"6590ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Resultados do TTHRIVE Radar sobre o estado real da velocidade em Portugal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e0023 elementor-widget elementor-widget-heading\" data-id=\"04e0023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#2\">2. Como medir a velocidade da sua loja<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29bd2d elementor-widget elementor-widget-text-editor\" data-id=\"d29bd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As ferramentas certas e o que os n\u00fameros significam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149ec20 elementor-widget elementor-widget-heading\" data-id=\"149ec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#3\">3. Quais as causas mais comuns de lentid\u00e3o\n\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8a82a elementor-widget elementor-widget-text-editor\" data-id=\"9d8a82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>E o que pode fazer sozinho contra o que precisa de ajuda t\u00e9cnica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce0037 elementor-widget elementor-widget-heading\" data-id=\"8ce0037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#4\">4. Por que o mobile \u00e9 o problema mais urgente\n\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda65fd elementor-widget elementor-widget-text-editor\" data-id=\"bda65fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>E o mais ignorado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e9b7e 4 elementor-widget elementor-widget-heading\" data-id=\"54e9b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#5\">5. Qual o impacto real em vendas\n\n<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a034b elementor-widget elementor-widget-text-editor\" data-id=\"35a034b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Com dados concretos do setor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90109aa elementor-widget elementor-widget-text-editor\" data-id=\"90109aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quando analisamos uma loja online com problemas de convers\u00e3o, a velocidade \u00e9 quase sempre o primeiro lugar que olhamos. N\u00e3o porque \u00e9 sempre o \u00fanico problema, mas porque \u00e9 o problema que existe antes de qualquer outra intera\u00e7\u00e3o, antes do cliente ver os produtos, antes de adicionar ao carrinho, antes de chegar ao checkout.<\/p><p>Uma loja lenta n\u00e3o perde clientes na compra. Perde-os antes de chegarem l\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-514cfc8 e-flex e-con-boxed e-con e-parent\" data-id=\"514cfc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e31b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57e31b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057d4e 1 elementor-widget elementor-widget-heading\" data-id=\"0057d4e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como est\u00e1 a velocidade das lojas online portuguesas?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2648eb7 e-flex e-con-boxed e-con e-parent\" data-id=\"2648eb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebf909 elementor-widget elementor-widget-text-editor\" data-id=\"8ebf909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No TTHRIVE Radar, o primeiro observat\u00f3rio de e-commerce portugu\u00eas com dados recolhidos loja a loja, analis\u00e1mos 100 lojas online de PME portuguesas em junho de 2026. Os resultados de velocidade s\u00e3o os que mais nos preocupam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db13ca6 e-con-full e-flex e-con e-child\" data-id=\"db13ca6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-de46d23 e-con-full e-flex e-con e-child\" data-id=\"de46d23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd5a47 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bfd5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5def8f0 elementor-widget elementor-widget-heading\" data-id=\"5def8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dados TTHRIVE Radar \u2014 Junho 2026 (100 lojas portuguesas)\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60d063 elementor-widget elementor-widget-text-editor\" data-id=\"c60d063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><p>Score m\u00e9dio de PageSpeed mobile de 48,3 pontos. Score m\u00e9dio desktop de 61,9 pontos. Diferen\u00e7a de 13 pontos, a maior desconex\u00e3o estrutural deste estudo.<\/p><p>Quase metade das lojas (46%) tem score mobile abaixo de 50. Em 4 das 100 lojas, o site nem sequer carregou durante o teste de PageSpeed. No setor de Acess\u00f3rios de Moda, o score mobile m\u00e9dio desce para 38,6, o mais baixo de todos os setores analisados.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944bfd3 elementor-widget elementor-widget-text-editor\" data-id=\"944bfd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O que torna estes n\u00fameros especialmente problem\u00e1ticos \u00e9 o contexto, no mesmo estudo, 68,5% de todo o tr\u00e1fego das lojas \u00e9 mobile. Isto significa que a grande maioria dos visitantes chega pelo canal com pior desempenho t\u00e9cnico. Cada ponto de melhoria no score mobile tem impacto em mais de dois em cada tr\u00eas visitantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e517648 e-con-full e-flex e-con e-child\" data-id=\"e517648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4c1118 e-con-full e-flex e-con e-child\" data-id=\"e4c1118\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c24c3d elementor-widget elementor-widget-counter\" data-id=\"5c24c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"48.3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23349c elementor-widget elementor-widget-text-editor\" data-id=\"d23349c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>score m\u00e9dio PageSpeed mobile nas lojas PT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba8065a e-con-full e-flex e-con e-child\" data-id=\"ba8065a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1021ff1 elementor-widget elementor-widget-counter\" data-id=\"1021ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"61.9\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92be274 elementor-widget elementor-widget-text-editor\" data-id=\"92be274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"stat-label\">score m\u00e9dio PageSpeed desktop nas lojas PT<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae7f748 e-con-full e-flex e-con e-child\" data-id=\"ae7f748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2892ea6 elementor-widget elementor-widget-counter\" data-id=\"2892ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"68.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af8cf6 elementor-widget elementor-widget-text-editor\" data-id=\"2af8cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"stat-label\">do tr\u00e1fego das lojas analisadas vem de mobile<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3133420 elementor-widget elementor-widget-text-editor\" data-id=\"3133420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 outro dado do TTHRIVE Radar que conta esta hist\u00f3ria de forma ainda mais directa, 26% das lojas t\u00eam pop-ups agressivos que bloqueiam o conte\u00fado principal nos primeiros segundos. Estes pop-ups penalizam simultaneamente a experi\u00eancia do utilizador e o score de Core Web Vitals, est\u00e3o a prejudicar exactamente a m\u00e9trica que tentam melhorar ao capturar emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdea876 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fdea876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f2318 2 elementor-widget elementor-widget-heading\" data-id=\"60f2318\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quanto custa ter uma loja online lenta, em vendas concretas?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6572ff4 elementor-widget elementor-widget-text-editor\" data-id=\"6572ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Um score baixo de PageSpeed n\u00e3o \u00e9 apenas um n\u00famero t\u00e9cnico. Tem impacto directo e mensur\u00e1vel em quantos visitantes chegam a comprar. Os dados do setor s\u00e3o inequ\u00edvocos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b17f27 elementor-widget elementor-widget-text-editor\" data-id=\"4b17f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table class=\"comparison-table\"><thead><tr><th>Tempo de carregamento<\/th><th>Probabilidade de abandono<\/th><th>Impacto estimado em convers\u00f5es<\/th><\/tr><\/thead><tbody><tr><td>1 segundo<\/td><td>Refer\u00eancia base<\/td><td>Taxa de convers\u00e3o m\u00e1xima<\/td><\/tr><tr><td>3 segundos<\/td><td>Mais 32% de abandono<\/td><td>\u00a0Menos 7% a 10% em convers\u00f5es<\/td><\/tr><tr><td>5 segundos<\/td><td>Mais 90% de abandono<\/td><td>\u00a0Menos 20% em convers\u00f5es<\/td><\/tr><tr><td>Acima de 6 segundos<\/td><td>Mais 106% de abandono<\/td><td>Maioria dos visitantes mobile j\u00e1 saiu<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ffcef elementor-widget elementor-widget-text-editor\" data-id=\"13ffcef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para tornar isto concreto, uma loja que recebe 400 visitas semanais com uma taxa de convers\u00e3o de 2% faz 8 vendas por semana. Se melhorar o tempo de carregamento mobile de 5 para 2 segundos, e a convers\u00e3o aumentar apenas 15%, passa a 9,2 vendas por semana, mais de 60 vendas adicionais por ano, sem gastar mais um euro em publicidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c15c47 e-con-full e-flex e-con e-child\" data-id=\"0c15c47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3fd46d9 e-con-full e-flex e-con e-child\" data-id=\"3fd46d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcb680 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9fcb680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dc75d elementor-widget elementor-widget-heading\" data-id=\"77dc75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O impacto que vai al\u00e9m das convers\u00f5es: O SEO\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89834a5 elementor-widget elementor-widget-text-editor\" data-id=\"89834a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O Google usa os <strong><a href=\"\/glossario\/core-web-vitals\">Core Web Vitals <\/a><\/strong>como fator de ranking desde 2021. Um site lento n\u00e3o s\u00f3 converte menos como aparece mais abaixo nos resultados de pesquisa, o que reduz o tr\u00e1fego org\u00e2nico. Os dois problemas alimentam-se mutuamente, menos tr\u00e1fego qualificado, menor convers\u00e3o dos que chegam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2383b5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2383b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700402f 3 elementor-widget elementor-widget-heading\" data-id=\"700402f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como sei se a minha loja online \u00e9 lenta?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4732fc2 elementor-widget elementor-widget-text-editor\" data-id=\"4732fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Antes de tentar resolver, \u00e9 preciso medir correctamente. H\u00e1 uma diferen\u00e7a entre um site que &#8220;parece lento&#8221; no seu Wifi em casa e um site que \u00e9 objectivamente lento para a maioria dos visitantes.<\/p><p>A ferramenta principal \u00e9 o Google PageSpeed Insights. \u00c9 gratuita, n\u00e3o requer conta, e devolve um score de 0 a 100 para mobile e desktop. Como interpretar os resultados:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b48b86c e-con-full e-flex e-con e-child\" data-id=\"b48b86c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4283bb e-con-full e-flex e-con e-child\" data-id=\"e4283bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f2b8e elementor-widget elementor-widget-heading\" data-id=\"24f2b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">0 a 49<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14906a0 elementor-widget elementor-widget-heading\" data-id=\"14906a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Fraco<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d123bfa elementor-widget elementor-widget-text-editor\" data-id=\"d123bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Impacto directo e imediato em convers\u00f5es e posicionamento Google. Interven\u00e7\u00e3o urgente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f662d6 e-con-full e-flex e-con e-child\" data-id=\"8f662d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1833e5 elementor-widget elementor-widget-heading\" data-id=\"e1833e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">50 a 89<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52222bf elementor-widget elementor-widget-heading\" data-id=\"52222bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A melhorar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143b9ec elementor-widget elementor-widget-text-editor\" data-id=\"143b9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 margem de melhoria com retorno real. Prioridade: mobile em primeiro lugar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fdef94 elementor-widget elementor-widget-spacer\" data-id=\"8fdef94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef6131c e-con-full e-flex e-con e-child\" data-id=\"ef6131c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0164996 elementor-widget elementor-widget-heading\" data-id=\"0164996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">90 a 100<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9265bcf elementor-widget elementor-widget-heading\" data-id=\"9265bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Bom<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2a235 elementor-widget elementor-widget-text-editor\" data-id=\"ca2a235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dentro do intervalo ideal. Manter e monitorizar ap\u00f3s cada altera\u00e7\u00e3o ao site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec2e87 elementor-widget elementor-widget-spacer\" data-id=\"5ec2e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476776a elementor-widget elementor-widget-text-editor\" data-id=\"476776a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Um detalhe importante, fa\u00e7a sempre o teste na vers\u00e3o mobile, n\u00e3o desktop. O TTHRIVE Radar confirma que a diferen\u00e7a entre os dois scores \u00e9 em m\u00e9dia 13 pontos nas lojas portuguesas, e o desktop, sendo mais alto, \u00e9 menos relevante porque representa menos de 32% do tr\u00e1fego.<\/p><p>Al\u00e9m do score global, o PageSpeed mostra as oportunidades espec\u00edficas de melhoria, ordenadas por impacto estimado. S\u00e3o essas oportunidades, n\u00e3o o score em si, que guiam as ac\u00e7\u00f5es correctas.<\/p><p>Quer que a nossa equipa interprete os resultados do PageSpeed da sua loja?<\/p><p><a href=\"https:\/\/tthrive.pt\/contactos-tthrive\/\">Fale connosco \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d62ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97d62ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71bf645 elementor-widget elementor-widget-heading\" data-id=\"71bf645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que est\u00e1 a tornar a minha loja lenta?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fd8cc elementor-widget elementor-widget-text-editor\" data-id=\"98fd8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Com base na an\u00e1lise do TTHRIVE Radar e nos projectos de optimiza\u00e7\u00e3o de velocidade que desenvolvemos, as causas de lentid\u00e3o repetem-se com consist\u00eancia em quase todas as lojas com score abaixo de 50.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc75439 e-con-full e-flex e-con e-child\" data-id=\"cc75439\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d60b92a e-con-full e-flex e-con e-child\" data-id=\"d60b92a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7546c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0c7546c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-image\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d39409 elementor-widget elementor-widget-heading\" data-id=\"5d39409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imagens n\u00e3o comprimidas ou no formato errado\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd80e0 elementor-widget elementor-widget-text-editor\" data-id=\"dbd80e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A causa n\u00famero um em lojas de e-commerce. Uma fotografia de produto tirada com telem\u00f3vel pode ter 4 MB a 8 MB. Em formato WebP e comprimida, a mesma imagem fica em 100 KB a 300 KB, sem perda de qualidade vis\u00edvel. Multiplicado por 20 imagens numa p\u00e1gina de categoria, o impacto \u00e9 imediato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac4b3ae e-con-full e-flex e-con e-child\" data-id=\"ac4b3ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d88eba elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0d88eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-apps\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541f9fe elementor-widget elementor-widget-heading\" data-id=\"541f9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demasiadas apps ou plugins instalados\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35eb9b elementor-widget elementor-widget-text-editor\" data-id=\"c35eb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"feature-card\"><p>Cada app instalada carrega pelo menos um script JavaScript externo. Com 10 a 15 apps activas, uma loja Shopify ou WordPress pode estar a carregar mais de 500 KB em scripts de terceiros antes de mostrar um \u00fanico produto. O TTHRIVE Radar confirma que as lojas Shopify t\u00eam o score mobile m\u00e9dio mais baixo entre as plataformas, e a causa habitual \u00e9 a acumula\u00e7\u00e3o de apps.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a32a67c e-con-full e-flex e-con e-child\" data-id=\"a32a67c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb9974b e-con-full e-flex e-con e-child\" data-id=\"eb9974b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c08408 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0c08408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-paint-roller\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b9c19 elementor-widget elementor-widget-heading\" data-id=\"e8b9c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tema pesado com funcionalidades n\u00e3o utilizadas\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb9b79 elementor-widget elementor-widget-text-editor\" data-id=\"edb9b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"feature-card\"><p>Muitos temas premium carregam c\u00f3digo para funcionalidades que a loja n\u00e3o usa, como por exemplo,\u00a0 sliders animados, mega menus, popups integrados, e m\u00faltiplas fontes tipogr\u00e1ficas. Todo esse c\u00f3digo \u00e9 descarregado pelo browser mesmo que n\u00e3o seja usado na p\u00e1gina.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a361a06 elementor-widget elementor-widget-spacer\" data-id=\"a361a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-086a180 e-con-full e-flex e-con e-child\" data-id=\"086a180\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457c6f8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"457c6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-bell\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed041ba elementor-widget elementor-widget-heading\" data-id=\"ed041ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pop-ups de entrada que bloqueiam o carregamento\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1438655 elementor-widget elementor-widget-text-editor\" data-id=\"1438655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"feature-card\"><div class=\"feature-card\"><p>Um pop-up que aparece imediatamente ao entrar na loja, para captura de email, promo\u00e7\u00e3o ou an\u00fancio, bloqueia o carregamento do conte\u00fado principal e degrada directamente os Core Web Vitals. O TTHRIVE Radar registou pop-ups agressivos em 26% das lojas analisadas. A alternativa, exit-intent pop-ups, resolve os dois problemas simultaneamente.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b60ac e-con-full e-flex e-con e-child\" data-id=\"17b60ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ebddc2d e-con-full e-flex e-con e-child\" data-id=\"ebddc2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740adb3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"740adb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-newsletter\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c71a78 elementor-widget elementor-widget-heading\" data-id=\"4c71a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00faltiplas fontes tipogr\u00e1ficas externas\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1a8a6 elementor-widget elementor-widget-text-editor\" data-id=\"1d1a8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"feature-card\"><div class=\"feature-card\"><p>Cada fonte carregada do Google Fonts ou de outro CDN representa um pedido de rede adicional que bloqueia a renderiza\u00e7\u00e3o. Usar uma fonte prim\u00e1ria e uma secund\u00e1ria no m\u00e1ximo, com a variante weight correcta, pode poupar 200 ms a 400 ms no tempo de resposta inicial.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd6bee elementor-widget elementor-widget-spacer\" data-id=\"0fd6bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02caab1 e-con-full e-flex e-con e-child\" data-id=\"02caab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f00ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f4f00ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-inbox\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e5f93 elementor-widget elementor-widget-heading\" data-id=\"53e5f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sem cache configurado ou CDN ausente\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0802fb0 elementor-widget elementor-widget-text-editor\" data-id=\"0802fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"feature-card\"><div class=\"feature-card\"><div class=\"feature-grid\"><div class=\"feature-card\"><p>Sem cache, cada visita ao site descarrega todos os ficheiros do servidor de origem. Com cache e CDN activos, o browser guarda localmente os recursos que n\u00e3o mudam e os ficheiros s\u00e3o servidos a partir do servidor mais pr\u00f3ximo do visitante. Em lojas WooCommerce, esta configura\u00e7\u00e3o \u00e9 frequentemente ignorada.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a804e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a804e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce3995d e-flex e-con-boxed e-con e-parent\" data-id=\"ce3995d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdf1f5 elementor-widget elementor-widget-heading\" data-id=\"2fdf1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que posso fazer para melhorar a velocidade da loja?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59377ee elementor-widget elementor-widget-text-editor\" data-id=\"59377ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dividimos as ac\u00e7\u00f5es em tr\u00eas n\u00edveis, o que pode fazer sozinho hoje, o que requer algum conhecimento t\u00e9cnico, e o que exige interven\u00e7\u00e3o profissional. A sequ\u00eancia correcta \u00e9 sempre come\u00e7ar pelo n\u00edvel 1 antes de avan\u00e7ar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310b57e e-con-full e-flex e-con e-child\" data-id=\"310b57e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108e379 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"108e379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sozinho \u00b7 Hoje<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1648cbd elementor-widget elementor-widget-text-editor\" data-id=\"1648cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Comprimir todas as imagens para WebP:<\/strong><\/a>\u00a0Use TinyPNG (tinypng.com) ou Squoosh (squoosh.app), ambos gratuitos. Comprima todas as imagens de produto e guarde no formato WebP. O impacto \u00e9 imediato e mensur\u00e1vel no PageSpeed. Esta \u00e9 a ac\u00e7\u00e3o isolada com maior retorno em lojas de e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03c5f1b e-con-full e-flex e-con e-child\" data-id=\"03c5f1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8966c97 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8966c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sozinho \u00b7 Hoje<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f665a6 elementor-widget elementor-widget-text-editor\" data-id=\"3f665a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Listar e desinstalar apps inactivas:<\/strong><\/a> Na sua loja, veja quantas apps est\u00e3o instaladas. Para cada uma, pergunte se est\u00e1 a usar esta app activamente? Se n\u00e3o, desinstale. N\u00e3o &#8220;desactive&#8221;, desinstale, porque apps desactivadas continuam a carregar c\u00f3digo em muitas plataformas. Em Shopify, Settings \u2192 Apps. Em WooCommerce v\u00e1 a\u00a0 Plugins \u2192 Inactivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970eca5 e-con-full e-flex e-con e-child\" data-id=\"970eca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe330d elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1fe330d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sozinho \u00b7 Hoje<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcc7fb elementor-widget elementor-widget-text-editor\" data-id=\"2fcc7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Substituir pop-ups de entrada por exit-intent pop-ups:<\/strong><\/a> Se usa uma ferramenta de pop-up para captura de email, configure-a para disparar apenas quando o utilizador vai sair da p\u00e1gina (exit-intent), n\u00e3o no carregamento. Al\u00e9m de melhorar a velocidade, exit-intent pop-ups t\u00eam taxas de convers\u00e3o superiores aos pop-ups de entrada. O TTHRIVE Radar mostra que apenas 4 das 100 lojas analisadas t\u00eam exit-intent pop-up, uma oportunidade enorme a custo zero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5003fa e-con-full e-flex e-con e-child\" data-id=\"c5003fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9502a30 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9502a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9cnico \u00b7 1 hora<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ce2c0 elementor-widget elementor-widget-text-editor\" data-id=\"d0ce2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Activar lazy loading nas imagens:<\/strong><\/a>\u00a0Imagens que est\u00e3o &#8220;abaixo do scroll&#8221; (n\u00e3o vis\u00edveis no carregamento inicial) n\u00e3o precisam de ser carregadas imediatamente. O atributo <code>loading=\"lazy\"<\/code>\u00a0em HTML diz ao browser para carregar essas imagens apenas quando o utilizador se aproxima. Em WooCommerce, plugins como Imagify ou ShortPixel fazem isto automaticamente. Em Shopify, os temas modernos j\u00e1 o incluem por defeito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac642c7 e-con-full e-flex e-con e-child\" data-id=\"ac642c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2685a55 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2685a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9cnico \u00b7 1 hora<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bd789 elementor-widget elementor-widget-text-editor\" data-id=\"03bd789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Activar cache e CDN em WooCommerce:<\/strong><\/a> Instale o plugin WP Rocket (pago, 50\u20ac por ano) ou W3 Total Cache (gratuito). Configure cache de p\u00e1gina, minifica\u00e7\u00e3o de CSS ou JS e, idealmente, ligue ao Cloudflare (gratuito) como CDN. Sozinhos estes passos podem aumentar o score mobile em 10 a 20 pontos em sites que nunca tiveram cache configurado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92afc5f e-con-full e-flex e-con e-child\" data-id=\"92afc5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6896107 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6896107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tick\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Profissional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d407cff elementor-widget elementor-widget-text-editor\" data-id=\"d407cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><strong>Auditoria t\u00e9cnica e optimiza\u00e7\u00e3o de Core Web Vitals:<\/strong><\/a> Quando o score mobile est\u00e1 abaixo de 40 e as ac\u00e7\u00f5es DIY n\u00e3o produzem melhoria suficiente, \u00e9 prov\u00e1vel que o problema esteja ao n\u00edvel do c\u00f3digo, JavaScript bloqueante, render-blocking resources ou Largest Contentful Paint lento por raz\u00f5es de servidor. Veja o nosso <a href=\"\/case-studies\/otimizacao-velocidade\/\">case study de optimiza\u00e7\u00e3o de velocidade<\/a>\u00a0para perceber o que uma interven\u00e7\u00e3o profissional pode conseguir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651e7d0 e-flex e-con-boxed e-con e-parent\" data-id=\"651e7d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5346f18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5346f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd94de8 4 elementor-widget elementor-widget-heading\" data-id=\"bd94de8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A plataforma (Shopify ou WooCommerce) influencia a velocidade?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6404f87 elementor-widget elementor-widget-text-editor\" data-id=\"6404f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sim, mas n\u00e3o da forma que a maioria pensa. A plataforma em si n\u00e3o \u00e9 o problema, mas sim a forma como cada loja a configura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea2c5b8 e-con-full e-flex e-con e-child\" data-id=\"ea2c5b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a5c600e e-con-full e-flex e-con e-child\" data-id=\"a5c600e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aebda5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0aebda5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-medapps\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M118.3 238.4c3.5-12.5 6.9-33.6 13.2-33.6 8.3 1.8 9.6 23.4 18.6 36.6 4.6-23.5 5.3-85.1 14.1-86.7 9-.7 19.7 66.5 22 77.5 9.9 4.1 48.9 6.6 48.9 6.6 1.9 7.3-24 7.6-40 7.8-4.6 14.8-5.4 27.7-11.4 28-4.7.2-8.2-28.8-17.5-49.6l-9.4 65.5c-4.4 13-15.5-22.5-21.9-39.3-3.3-.1-62.4-1.6-47.6-7.8l31-5zM228 448c21.2 0 21.2-32 0-32H92c-21.2 0-21.2 32 0 32h136zm-24 64c21.2 0 21.2-32 0-32h-88c-21.2 0-21.2 32 0 32h88zm34.2-141.5c3.2-18.9 5.2-36.4 11.9-48.8 7.9-14.7 16.1-28.1 24-41 24.6-40.4 45.9-75.2 45.9-125.5C320 69.6 248.2 0 160 0S0 69.6 0 155.2c0 50.2 21.3 85.1 45.9 125.5 7.9 12.9 16 26.3 24 41 6.7 12.5 8.7 29.8 11.9 48.9 3.5 21 36.1 15.7 32.6-5.1-3.6-21.7-5.6-40.7-15.3-58.6C66.5 246.5 33 211.3 33 155.2 33 87.3 90 32 160 32s127 55.3 127 123.2c0 56.1-33.5 91.3-66.1 151.6-9.7 18-11.7 37.4-15.3 58.6-3.4 20.6 29 26.4 32.6 5.1z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fe8ad elementor-widget elementor-widget-heading\" data-id=\"d2fe8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que o TTHRIVE Radar descobriu sobre plataformas e velocidade\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085aba7 elementor-widget elementor-widget-text-editor\" data-id=\"085aba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"callout callout-success\"><div class=\"callout callout-success\"><div class=\"opinion-block\"><div class=\"opinion-block\"><div class=\"callout callout-warning\"><div class=\"callout callout-info\"><p>O Wix tem o score m\u00e9dio de PageSpeed mobile mais elevado entre as plataformas analisadas (57,7), seguido do WordPress (53,5). O Shopify, sendo a plataforma mais usada (30 das 100 lojas), tem o score mobile m\u00e9dio mais baixo (45,4). A conclus\u00e3o do estudo \u00e9 clara, o problema n\u00e3o est\u00e1 na plataforma, est\u00e1 na configura\u00e7\u00e3o. Temas pesados, acumula\u00e7\u00e3o de apps e imagens n\u00e3o optimizadas s\u00e3o os culpados, independentemente da plataforma escolhida.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be8bc elementor-widget elementor-widget-text-editor\" data-id=\"50be8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na TTHRIVE, quando desenvolvemos o\u00a0<a href=\"https:\/\/tthrive.pt\/otimizacao-de-velocidade\/\">servi\u00e7o de optimiza\u00e7\u00e3o de velocidade<\/a>, trabalhamos com Shopify e WooCommerce igualmente. Em ambas as plataformas, o caminho para um score acima de 70 no mobile passa sempre pelas mesmas interven\u00e7\u00f5es, imagens optimizadas, c\u00f3digo JS m\u00ednimo e necess\u00e1rio, cache configurado correctamente e aus\u00eancia de scripts de terceiros desnecess\u00e1rios.<\/p><p>A \u00fanica diferen\u00e7a estrutural relevante \u00e9 que o WooCommerce oferece mais controlo sobre o c\u00f3digo, o que pode ser vantagem ou desvantagem, dependendo de quem est\u00e1 a gerir. Uma loja WooCommerce mal configurada pode ter um score mais baixo do que uma Shopify bem configurada. E vice-versa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adccb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1adccb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cad5f2 elementor-widget elementor-widget-heading\" data-id=\"4cad5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas frequentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f46d1 elementor-widget elementor-widget-n-accordion\" data-id=\"a6f46d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1750\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1750\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Um score de PageSpeed baixo significa que o meu site est\u00e1 lento para os clientes? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1750\" class=\"elementor-element elementor-element-b49b5a6 e-con-full e-flex e-con e-child\" data-id=\"b49b5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb25d5 elementor-widget elementor-widget-text-editor\" data-id=\"feb25d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Nem sempre, mas \u00e9 um sinal de aviso cred\u00edvel. O PageSpeed Insights mede a performance t\u00e9cnica em condi\u00e7\u00f5es de teste controladas, que podem diferir da experi\u00eancia real do utilizador dependendo da liga\u00e7\u00e3o, dispositivo e localiza\u00e7\u00e3o. No entanto, \u00e9 a m\u00e9trica que o Google usa como fator de ranking, \u00e9 compar\u00e1vel entre lojas, e correlaciona-se fortemente com o comportamento de abandono. Um score baixo n\u00e3o significa necessariamente que o site \u00e9 inutiliz\u00e1vel, significa que h\u00e1 margem de melhoria t\u00e9cnica com impacto real na convers\u00e3o e no SEO.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1751\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1751\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Tenho 15 apps instaladas no Shopify. Preciso de as remover todas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1751\" class=\"elementor-element elementor-element-0a5c7b6 e-con-full e-flex e-con e-child\" data-id=\"0a5c7b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9927af3 elementor-widget elementor-widget-text-editor\" data-id=\"9927af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">N\u00e3o todas, mas deve auditar cada uma. A pergunta correcta para cada app \u00e9 se a est\u00e1 a usar esta activamente? Gera receita ou poupa tempo de forma mensur\u00e1vel? Se a resposta for n\u00e3o para ambas, desinstale. Apps inactivas continuam a carregar scripts mesmo desactivadas em muitos planos Shopify. Na pr\u00e1tica, a maioria das lojas que analisamos tem 4 a 6 apps genuinamente \u00fateis e 5 a 10 que foram instaladas para &#8220;testar&#8221; e nunca removidas.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1752\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1752\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Posso melhorar a velocidade sem saber programa\u00e7\u00e3o? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1752\" class=\"elementor-element elementor-element-ed49fbb e-con-full e-flex e-con e-child\" data-id=\"ed49fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01add98 elementor-widget elementor-widget-text-editor\" data-id=\"01add98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Sim, com limita\u00e7\u00f5es. Comprimir imagens, remover apps inactivas e substituir pop-ups de entrada por exit-intent s\u00e3o todas ac\u00e7\u00f5es sem c\u00f3digo que podem melhorar significativamente o score. Em WooCommerce, instalar um plugin de cache como WP Rocket tamb\u00e9m n\u00e3o requer programa\u00e7\u00e3o. O patamar a partir do qual a interven\u00e7\u00e3o t\u00e9cnica se torna necess\u00e1ria \u00e9 quando o score mobile est\u00e1 consistentemente abaixo de 40 ap\u00f3s estas ac\u00e7\u00f5es, a\u00ed o problema tende a estar em c\u00f3digo bloqueante ou configura\u00e7\u00e3o de servidor que requer conhecimento especializado.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1753\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1753\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Qual \u00e9 o score de PageSpeed que devo ter como objetivo? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1753\" class=\"elementor-element elementor-element-7bf376d e-con-full e-flex e-con e-child\" data-id=\"7bf376d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294f5fa elementor-widget elementor-widget-text-editor\" data-id=\"294f5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Para mobile, acima de 70 \u00e9 o objetivo m\u00ednimo realista para lojas com cat\u00e1logo de produto. Acima de 80 \u00e9 excelente e proporciona vantagem competitiva real,o TTHRIVE Radar mostra que apenas uma minoria de lojas portuguesas est\u00e1 neste intervalo. Para desktop, acima de 80 \u00e9 facilmente ating\u00edvel com as optimiza\u00e7\u00f5es b\u00e1sicas. O foco deve ser sempre o mobile primeiro, porque \u00e9 onde o tr\u00e1fego est\u00e1 e onde as scores s\u00e3o mais baixos.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1754\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1754\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Mudar de Shopify para WooCommerce (ou vice-versa) vai resolver a lentid\u00e3o? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1754\" class=\"elementor-element elementor-element-ba99137 e-con-full e-flex e-con e-child\" data-id=\"ba99137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cc871 elementor-widget elementor-widget-text-editor\" data-id=\"c3cc871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\">Quase nunca. As causas de lentid\u00e3o s\u00e3o independentes da plataforma, imagens pesadas, demasiado JavaScript e aus\u00eancia de cache aparecem em ambas. Mudar de plataforma \u00e9 um projeto caro e demorado que resolve outros problemas mas n\u00e3o resolve a velocidade automaticamente. Na TTHRIVE, vimos lojas WooCommerce mal configuradas com score 28 e lojas Shopify bem optimizadas com score 82. Resolva as causas raiz primeiro, depois avalie se uma mudan\u00e7a de plataforma faz sentido por outras raz\u00f5es.<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1755\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1755\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quanto tempo demora a ver resultados ap\u00f3s optimizar a velocidade? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1755\" class=\"elementor-element elementor-element-097eef8 e-con-full e-flex e-con e-child\" data-id=\"097eef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1736f39 elementor-widget elementor-widget-text-editor\" data-id=\"1736f39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-list\"><div class=\"faq-item\"><div class=\"faq-a\">A melhoria no score PageSpeed \u00e9 imediata, pode medir antes e depois da compress\u00e3o de imagens em minutos. O impacto em convers\u00f5es \u00e9 mensur\u00e1vel em 2 a 4 semanas (tempo suficiente para ter dados estatisticamente significativos). O impacto em SEO, melhoria de posicionamento pelo Google devido aos Core Web Vitals, pode demorar 4 a 12 semanas a manifestar-se nos resultados de pesquisa.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Um score de PageSpeed baixo significa que o meu site est\\u00e1 lento para os clientes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nem sempre, mas \\u00e9 um sinal de aviso cred\\u00edvel. O PageSpeed Insights mede a performance t\\u00e9cnica em condi\\u00e7\\u00f5es de teste controladas, que podem diferir da experi\\u00eancia real do utilizador dependendo da liga\\u00e7\\u00e3o, dispositivo e localiza\\u00e7\\u00e3o. No entanto, \\u00e9 a m\\u00e9trica que o Google usa como fator de ranking, \\u00e9 compar\\u00e1vel entre lojas, e correlaciona-se fortemente com o comportamento de abandono. Um score baixo n\\u00e3o significa necessariamente que o site \\u00e9 inutiliz\\u00e1vel, significa que h\\u00e1 margem de melhoria t\\u00e9cnica com impacto real na convers\\u00e3o e no SEO.\"}},{\"@type\":\"Question\",\"name\":\"Tenho 15 apps instaladas no Shopify. Preciso de as remover todas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\\u00e3o todas, mas deve auditar cada uma. A pergunta correcta para cada app \\u00e9 se a est\\u00e1 a usar esta activamente? Gera receita ou poupa tempo de forma mensur\\u00e1vel? Se a resposta for n\\u00e3o para ambas, desinstale. Apps inactivas continuam a carregar scripts mesmo desactivadas em muitos planos Shopify. Na pr\\u00e1tica, a maioria das lojas que analisamos tem 4 a 6 apps genuinamente \\u00fateis e 5 a 10 que foram instaladas para &#8220;testar&#8221; e nunca removidas.\"}},{\"@type\":\"Question\",\"name\":\"Posso melhorar a velocidade sem saber programa\\u00e7\\u00e3o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sim, com limita\\u00e7\\u00f5es. Comprimir imagens, remover apps inactivas e substituir pop-ups de entrada por exit-intent s\\u00e3o todas ac\\u00e7\\u00f5es sem c\\u00f3digo que podem melhorar significativamente o score. Em WooCommerce, instalar um plugin de cache como WP Rocket tamb\\u00e9m n\\u00e3o requer programa\\u00e7\\u00e3o. O patamar a partir do qual a interven\\u00e7\\u00e3o t\\u00e9cnica se torna necess\\u00e1ria \\u00e9 quando o score mobile est\\u00e1 consistentemente abaixo de 40 ap\\u00f3s estas ac\\u00e7\\u00f5es, a\\u00ed o problema tende a estar em c\\u00f3digo bloqueante ou configura\\u00e7\\u00e3o de servidor que requer conhecimento especializado.\"}},{\"@type\":\"Question\",\"name\":\"Qual \\u00e9 o score de PageSpeed que devo ter como objetivo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Para mobile, acima de 70 \\u00e9 o objetivo m\\u00ednimo realista para lojas com cat\\u00e1logo de produto. Acima de 80 \\u00e9 excelente e proporciona vantagem competitiva real,o TTHRIVE Radar mostra que apenas uma minoria de lojas portuguesas est\\u00e1 neste intervalo. Para desktop, acima de 80 \\u00e9 facilmente ating\\u00edvel com as optimiza\\u00e7\\u00f5es b\\u00e1sicas. O foco deve ser sempre o mobile primeiro, porque \\u00e9 onde o tr\\u00e1fego est\\u00e1 e onde as scores s\\u00e3o mais baixos.\"}},{\"@type\":\"Question\",\"name\":\"Mudar de Shopify para WooCommerce (ou vice-versa) vai resolver a lentid\\u00e3o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Quase nunca. As causas de lentid\\u00e3o s\\u00e3o independentes da plataforma, imagens pesadas, demasiado JavaScript e aus\\u00eancia de cache aparecem em ambas. Mudar de plataforma \\u00e9 um projeto caro e demorado que resolve outros problemas mas n\\u00e3o resolve a velocidade automaticamente. Na TTHRIVE, vimos lojas WooCommerce mal configuradas com score 28 e lojas Shopify bem optimizadas com score 82. Resolva as causas raiz primeiro, depois avalie se uma mudan\\u00e7a de plataforma faz sentido por outras raz\\u00f5es.\"}},{\"@type\":\"Question\",\"name\":\"Quanto tempo demora a ver resultados ap\\u00f3s optimizar a velocidade?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A melhoria no score PageSpeed \\u00e9 imediata, pode medir antes e depois da compress\\u00e3o de imagens em minutos. O impacto em convers\\u00f5es \\u00e9 mensur\\u00e1vel em 2 a 4 semanas (tempo suficiente para ter dados estatisticamente significativos). O impacto em SEO, melhoria de posicionamento pelo Google devido aos Core Web Vitals, pode demorar 4 a 12 semanas a manifestar-se nos resultados de pesquisa.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Resposta r\u00e1pida Como melhorar a velocidade de uma loja online lenta? As causas mais comuns de lentid\u00e3o numa loja online s\u00e3o imagens de produto n\u00e3o comprimidas\u00a0(a interven\u00e7\u00e3o de maior impacto e menor custo),\u00a0demasiadas apps instaladas\u00a0que carregam scripts desnecess\u00e1rios,\u00a0temas pesados\u00a0com anima\u00e7\u00f5es e fontes excessivas, e\u00a0falta de cache configurado. A sequ\u00eancia correta \u00e9 medir o problema com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/13670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/comments?post=13670"}],"version-history":[{"count":95,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/13670\/revisions"}],"predecessor-version":[{"id":13768,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/posts\/13670\/revisions\/13768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media\/1797"}],"wp:attachment":[{"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/media?parent=13670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/categories?post=13670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tthrive.pt\/en\/wp-json\/wp\/v2\/tags?post=13670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}