{"id":18249,"date":"2026-09-24T10:05:43","date_gmt":"2026-09-24T10:05:43","guid":{"rendered":"https:\/\/tthrive.pt\/?page_id=18249"},"modified":"2026-10-15T18:17:40","modified_gmt":"2026-10-15T18:17:40","slug":"ia-search","status":"publish","type":"page","link":"https:\/\/tthrive.pt\/en\/observatorio\/ia-search\/","title":{"rendered":"TTHRIVE Radar IA Search | Edi\u00e7\u00e3o Especial | Outubro 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18249\" class=\"elementor elementor-18249\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff2f8f e-flex e-con-boxed e-con e-parent\" data-id=\"4ff2f8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-165c401 e-con-full e-flex e-con e-child\" data-id=\"165c401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d1905 elementor-widget elementor-widget-heading\" data-id=\"f9d1905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">TTHRIVE RADAR | EDI\u00c7\u00c3O ESPECIAL | OUTUBRO 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c52800 elementor-widget elementor-widget-heading\" data-id=\"5c52800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A lojas online portuguesas est\u00e3o prontas para serem recomendadas por IAs?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190dfc9 elementor-widget elementor-widget-text-editor\" data-id=\"190dfc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"hero-lead\">Test\u00e1mos 50 lojas portuguesas em ChatGPT, Gemini e Perplexity, e audit\u00e1mos a sua prontid\u00e3o t\u00e9cnica para agentic commerce.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4361d84 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4361d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">50 lojas analisadas \u00b7 5 setores \u00b7 Dados verificados \u00b7 Acessos gr\u00e1tis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d5871 elementor-widget__width-initial elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e1d5871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwMjEyIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarregar relat\u00f3rio completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef26de2 e-flex e-con-boxed e-con e-parent\" data-id=\"ef26de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c77ce92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c77ce92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><b>49<\/b><\/a> AI-Ready Score m\u00e9dio |<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cb071 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e4cb071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><b>52%<\/b><\/a> das lojas nunca s\u00e3o mencionadas por uma IA |<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aec575 elementor-widget elementor-widget-text-editor\" data-id=\"7aec575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\"><b>16%<\/b><\/a> t\u00eam recomenda\u00e7\u00e3o consistente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6028dec e-flex e-con-boxed e-con e-parent\" data-id=\"6028dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7ce0e8 e-con-full e-flex e-con e-child\" data-id=\"d7ce0e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c17fac2 elementor-widget elementor-widget-heading\" data-id=\"c17fac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resumo do estudo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de89f85 elementor-widget elementor-widget-text-editor\" data-id=\"de89f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O TTHRIVE Radar \u00e9 o observat\u00f3rio cont\u00ednuo da TTHRIVE sobre o e-commerce de PMEs em Portugal. Esta edi\u00e7\u00e3o especial, fora da s\u00e9rie semestral do Estudo 1, cruza duas perguntas, as lojas portuguesas aparecem quando um comprador pergunta a uma IA onde comprar um produto, e se t\u00eam os pr\u00e9-requisitos t\u00e9cnicos para um agente de IA ler o cat\u00e1logo e preparar uma compra?<\/p><p>Test\u00e1mos 50 lojas (5 setores, 10 lojas com at\u00e9 50 colaboradores), com prompts de Categoria e Inten\u00e7\u00e3o de compra corridos 3 vezes em ChatGPT, Gemini e Perplexity, e uma auditoria t\u00e9cnica a 6 crit\u00e9rios (dados estruturados, feed de produtos, robots.txt, JavaScript, llms.txt e pol\u00edtica de devolu\u00e7\u00e3o).<\/p><p>52% das lojas nunca aparecem em nenhuma resposta testada. Das que aparecem, apenas 8 (16%) t\u00eam recomenda\u00e7\u00e3o consistente e destas, 100% permitem o acesso de crawlers de IA. A dimens\u00e3o da empresa \u00e9 o fator mais associado \u00e0 visibilidade, metade das lojas com 11 a 50 colaboradores est\u00e1 no grupo de recomenda\u00e7\u00e3o consistente, contra 0% nos grupos mais pequenos.<\/p><p>Fonte: TTHRIVE (<a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/tthrive.pt\">https:\/\/tthrive.pt<\/a>), <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:geral@tthrive.pt\">geral@tthrive.pt<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4b078c e-flex e-con-boxed e-con e-parent\" data-id=\"a4b078c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab33cb4 e-con-full e-flex e-con e-child\" data-id=\"ab33cb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a7eb733 e-con-full e-flex e-con e-child\" data-id=\"a7eb733\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592526a elementor-widget elementor-widget-heading\" data-id=\"592526a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CAP\u00cdTULO 1 \u2014 AI-READY SCORE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d84e6 elementor-widget elementor-widget-heading\" data-id=\"82d84e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual setor est\u00e1 mais preparado?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f86ab elementor-widget elementor-widget-text-editor\" data-id=\"c5f86ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cdndice pr\u00f3prio da TTHRIVE (0 a 100), combinando prontid\u00e3o t\u00e9cnica (60%) e visibilidade em IA (40%).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3223099 e-con-full e-flex e-con e-child\" data-id=\"3223099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c8df2 elementor-widget elementor-widget-heading\" data-id=\"77c8df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Score = (0,60 \u00d7 Prontid\u00e3o t\u00e9cnica) + (0,40 \u00d7 Visibilidade em IA)\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a183d elementor-widget elementor-widget-html\" data-id=\"69a183d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-PT\">\n<head>\n<meta charset=\"UTF-8\">\n<title>Pr\u00e9-visualiza\u00e7\u00e3o \u2014 Tabela por Setor<\/title>\n<\/head>\n<body>\n\n<!-- ===================================================================\n     TTHRIVE Radar \u2014 Edi\u00e7\u00e3o Especial IA\n     Tabela: \"Resultados por setor\"\n\n     COMO USAR NO ELEMENTOR:\n     Copia e cola APENAS o conte\u00fado entre <div class=\"ttr-ia-setor\"> e o\n     <\/div> final (incluindo o <style>) num widget \"HTML\". N\u00e3o colar as\n     tags <!DOCTYPE>, <html>, <head> ou <body>.\n     Em mobile, a tabela mant\u00e9m o formato normal e desliza para os lados\n     (tal como j\u00e1 acontece no resto do site) em vez de se transformar em\n     cart\u00f5es. Todo o CSS est\u00e1 prefixado com .ttr-ia-setor para n\u00e3o afetar\n     o resto da p\u00e1gina.\n     =================================================================== -->\n<div class=\"ttr-ia-setor\">\n\n  <style>\n    .ttr-ia-setor{\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Helvetica, Arial, sans-serif;\n      color:#131a33;\n      max-width: 900px;\n      margin: 0 auto;\n      box-sizing: border-box;\n    }\n    .ttr-ia-setor *{ box-sizing: border-box; }\n\n    \/* tabela desliza para os lados em ecr\u00e3s estreitos \u2014 sem se transformar em cart\u00f5es *\/\n    .ttr-ia-setor .ttr-scroll{\n      width: 100%;\n      overflow-x: auto;\n      -webkit-overflow-scrolling: touch;\n    }\n\n    .ttr-ia-setor table.ttr-table{\n      width: 100%;\n      min-width: 560px;\n      border-collapse: collapse;\n      font-size: 14px;\n      background:#fff;\n    }\n    .ttr-ia-setor table.ttr-table th{\n      background:#0d1f6b; color:#fff; text-align:left;\n      padding: 12px 14px; font-size: 12.5px; font-weight:700;\n      white-space: nowrap;\n    }\n    .ttr-ia-setor table.ttr-table td{\n      padding: 11px 14px; border-bottom: 1px solid #e3e8f5; vertical-align: middle;\n      white-space: nowrap;\n    }\n    .ttr-ia-setor table.ttr-table tr:nth-child(even) td{ background:#f7f9ff; }\n\n    .ttr-ia-setor .ttr-rank{\n      display:inline-flex; align-items:center; justify-content:center;\n      width:22px; height:22px; border-radius:50%;\n      background:#eaf1ff; color:#0d1f6b; font-size:12px; font-weight:700;\n      margin-right:8px;\n    }\n    .ttr-ia-setor .ttr-badge{\n      display:inline-block; padding:3px 11px; border-radius:20px;\n      font-size:13.5px; font-weight:700;\n    }\n    .ttr-ia-setor .ttr-badge.high{ background:#e4f6ea; color:#1c7a3e; }\n    .ttr-ia-setor .ttr-badge.mid{  background:#fff3d6; color:#95650a; }\n    .ttr-ia-setor .ttr-badge.low{  background:#fdecec; color:#a53125; }\n\n    .ttr-ia-setor .ttr-foot{\n      font-size: 12px; color:#5b6789; font-style: italic; margin-top: 10px;\n    }\n\n    @media (max-width: 640px){\n      .ttr-ia-setor table.ttr-table{ font-size: 13px; }\n    }\n  <\/style>\n\n  <div class=\"ttr-scroll\">\n    <table class=\"ttr-table\">\n      <thead>\n        <tr>\n          <th>Setor<\/th>\n          <th>AI-Ready Score<\/th>\n          <th>% recomenda\u00e7\u00e3o consistente<\/th>\n          <th>robots.txt aberto a IA<\/th>\n          <th>Dados estruturados<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td><span class=\"ttr-rank\">1<\/span>Higiene e cosm\u00e9tica<\/td>\n          <td><span class=\"ttr-badge high\">62,4<\/span><\/td>\n          <td>20%<\/td>\n          <td>90%<\/td>\n          <td>90%<\/td>\n        <\/tr>\n        <tr>\n          <td><span class=\"ttr-rank\">2<\/span>Utens\u00edlios para o lar<\/td>\n          <td><span class=\"ttr-badge high\">54,0<\/span><\/td>\n          <td>30%<\/td>\n          <td>90%<\/td>\n          <td>70%<\/td>\n        <\/tr>\n        <tr>\n          <td><span class=\"ttr-rank\">3<\/span>Equip. eletr\u00f3nicos e inform\u00e1ticos<\/td>\n          <td><span class=\"ttr-badge mid\">49,6<\/span><\/td>\n          <td>30%<\/td>\n          <td>50%<\/td>\n          <td>60%<\/td>\n        <\/tr>\n        <tr>\n          <td><span class=\"ttr-rank\">4<\/span>Vestu\u00e1rio<\/td>\n          <td><span class=\"ttr-badge mid\">40,0<\/span><\/td>\n          <td>0%<\/td>\n          <td>80%<\/td>\n          <td>60%<\/td>\n        <\/tr>\n        <tr>\n          <td><span class=\"ttr-rank\">5<\/span>Eletrodom\u00e9sticos<\/td>\n          <td><span class=\"ttr-badge low\">39,1<\/span><\/td>\n          <td>0%<\/td>\n          <td>80%<\/td>\n          <td>30%<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n  <p class=\"ttr-foot\">Fonte: TTHRIVE Radar, Edi\u00e7\u00e3o Especial IA, 2026.<\/p>\n\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1793779 e-flex e-con-boxed e-con e-parent\" data-id=\"1793779\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722fceb elementor-widget elementor-widget-heading\" data-id=\"722fceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">OS DADOS QUE MAIS SURPREENDEM<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e494bb elementor-widget elementor-widget-heading\" data-id=\"3e494bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Onde est\u00e3o os maiores gaps?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ca651 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94ca651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Estes s\u00e3o os n\u00fameros que mais contrariam a intui\u00e7\u00e3o de quem ainda n\u00e3o olhou para a otimiza\u00e7\u00e3o das suas lojas para IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffc169 #metodo e-con-full e-flex e-con e-child\" data-id=\"5ffc169\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b9c60ee #metodo e-con-full e-flex e-con e-child\" data-id=\"b9c60ee\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed59197 elementor-widget elementor-widget-counter\" data-id=\"ed59197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"52\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39a4a4 elementor-widget elementor-widget-text-editor\" data-id=\"a39a4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>das lojas nunca aparecem em nenhuma resposta de IA testada, mesmo vendendo ativamente na categoria perguntada<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57f3e53 #metodo e-con-full e-flex e-con e-child\" data-id=\"57f3e53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39ee7b6 elementor-widget elementor-widget-counter\" data-id=\"39ee7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5a7a0 elementor-widget elementor-widget-text-editor\" data-id=\"4f5a7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>das lojas com recomenda\u00e7\u00e3o consistente permitem crawlers de IA no robots.tx<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b1b5c4 #metodo e-con-full e-flex e-con e-child\" data-id=\"8b1b5c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8d04d elementor-widget elementor-widget-heading\" data-id=\"0d8d04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">25% e 4%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588c5a2 elementor-widget elementor-widget-text-editor\" data-id=\"588c5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>t\u00eam um llms.txt feito de prop\u00f3sito (recomendadas e nunca mencionadas)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25a58b #metodo e-con-full e-flex e-con e-child\" data-id=\"e25a58b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31b47ad elementor-widget elementor-widget-heading\" data-id=\"31b47ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">0%<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fda2b elementor-widget elementor-widget-text-editor\" data-id=\"72fda2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>das lojas com at\u00e9 10 colaboradores t\u00eam recomenda\u00e7\u00e3o consistente, nesta amostra<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4728be elementor-widget elementor-widget-text-editor\" data-id=\"e4728be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fonte dados pr\u00f3prios do Observat\u00f3rio TTHRIVE. N=50 lojas portuguesas, amostra pequena. Dados agregados e anonimizados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df89a73 e-flex e-con-boxed e-con e-parent\" data-id=\"df89a73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0336dac elementor-widget elementor-widget-heading\" data-id=\"0336dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">POR DIMENS\u00c3O DE EMPRESA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254f33e elementor-widget elementor-widget-heading\" data-id=\"254f33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As diferen\u00e7as por cada dimens\u00e3o de empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc53fff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc53fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">A dimens\u00e3o da empresa \u00e9 o fator isolado mais associado \u00e0 visibilidade em IA nesta amostra, mas n\u00e3o \u00e9 uma lei. Ver ressalvas de amostra no estudo completo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d0225 elementor-widget elementor-widget-html\" data-id=\"f7d0225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"pt-PT\">\n<head>\n<meta charset=\"UTF-8\">\n<title>Pr\u00e9-visualiza\u00e7\u00e3o \u2014 Tabela por Dimens\u00e3o<\/title>\n<\/head>\n<body>\n\n<!-- ===================================================================\n     TTHRIVE Radar \u2014 Edi\u00e7\u00e3o Especial IA\n     Tabela: \"Por dimens\u00e3o de empresa\"\n\n     COMO USAR NO ELEMENTOR:\n     Copia e cola APENAS o conte\u00fado entre <div class=\"ttr-ia-dim\"> e o\n     <\/div> final (incluindo o <style>) num widget \"HTML\". N\u00e3o colar as\n     tags <!DOCTYPE>, <html>, <head> ou <body>.\n     Em mobile, a tabela mant\u00e9m o formato normal e desliza para os lados\n     (tal como j\u00e1 acontece no resto do site) em vez de se transformar em\n     cart\u00f5es. Todo o CSS est\u00e1 prefixado com .ttr-ia-dim para n\u00e3o afetar\n     o resto da p\u00e1gina.\n     =================================================================== -->\n<div class=\"ttr-ia-dim\">\n\n  <style>\n    .ttr-ia-dim{\n      font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Helvetica, Arial, sans-serif;\n      color:#131a33;\n      max-width: 900px;\n      margin: 0 auto;\n      box-sizing: border-box;\n    }\n    .ttr-ia-dim *{ box-sizing: border-box; }\n\n    \/* tabela desliza para os lados em ecr\u00e3s estreitos \u2014 sem se transformar em cart\u00f5es *\/\n    .ttr-ia-dim .ttr-scroll{\n      width: 100%;\n      overflow-x: auto;\n      -webkit-overflow-scrolling: touch;\n    }\n\n    .ttr-ia-dim table.ttr-table{\n      width: 100%;\n      min-width: 520px;\n      border-collapse: collapse;\n      font-size: 14px;\n      background:#fff;\n    }\n    .ttr-ia-dim table.ttr-table th{\n      background:#0d1f6b; color:#fff; text-align:left;\n      padding: 12px 14px; font-size: 12.5px; font-weight:700;\n      white-space: nowrap;\n    }\n    .ttr-ia-dim table.ttr-table td{\n      padding: 11px 14px; border-bottom: 1px solid #e3e8f5; vertical-align: middle;\n      white-space: nowrap;\n    }\n    .ttr-ia-dim table.ttr-table tr:nth-child(even) td{ background:#f7f9ff; }\n\n    .ttr-ia-dim .ttr-foot{\n      font-size: 12px; color:#5b6789; font-style: italic; margin-top: 10px;\n    }\n\n    @media (max-width: 640px){\n      .ttr-ia-dim table.ttr-table{ font-size: 13px; }\n    }\n  <\/style>\n\n  <div class=\"ttr-scroll\">\n    <table class=\"ttr-table\">\n      <thead>\n        <tr>\n          <th>Dimens\u00e3o<\/th>\n          <th>n<\/th>\n          <th>AI-Ready Score<\/th>\n          <th>% Recomenda\u00e7\u00e3o consistente<\/th>\n          <th>robots.txt aberto<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td>1 ou 2 funcion\u00e1rios<\/td>\n          <td>4<\/td>\n          <td>45,8<\/td>\n          <td>0%<\/td>\n          <td>50%<\/td>\n        <\/tr>\n        <tr>\n          <td>At\u00e9 10 funcion\u00e1rios<\/td>\n          <td>30<\/td>\n          <td>40,5<\/td>\n          <td>0%<\/td>\n          <td>76,7%<\/td>\n        <\/tr>\n        <tr>\n          <td>11 a 50 funcion\u00e1rios<\/td>\n          <td>16<\/td>\n          <td>65,8<\/td>\n          <td>50%<\/td>\n          <td>87,5%<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n<\/div>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d633c #metodo e-con-full e-flex e-con e-child\" data-id=\"16d633c\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2931f41 elementor-widget elementor-widget-heading\" data-id=\"2931f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leia sobre o nosso estudo na Revista Marketeer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8eb0b elementor-widget elementor-widget-text-editor\" data-id=\"0f8eb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Veja um resumo do nosso estudo na revista Marketeer. Fique a conhecer os principais dados e conclus\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a9495 elementor-widget elementor-widget-button\" data-id=\"13a9495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketeer.sapo.pt\/as-lojas-online-portuguesas-estao-preparadas-para-a-era-das-compras-com-ia\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver artigo na Marketeer <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9149df e-flex e-con-boxed e-con e-parent\" data-id=\"b9149df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab34f2f elementor-widget elementor-widget-heading\" data-id=\"ab34f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2 PILARES ANALISADOS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884b208 elementor-widget elementor-widget-heading\" data-id=\"884b208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que medimos em cada loja\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c7dbb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c4c7dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">Cada loja foi avaliada em dois pilares independentes, combinados no AI-Ready Score.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b7e9a #metodo e-con-full e-flex e-con e-child\" data-id=\"54b7e9a\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-abce901 #metodo e-con-full e-flex e-con e-child\" data-id=\"abce901\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83af5b3 elementor-view-stacked elementor-shape-rounded elementor-widget elementor-widget-icon\" data-id=\"83af5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-robot\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32,224H64V416H32A31.96166,31.96166,0,0,1,0,384V256A31.96166,31.96166,0,0,1,32,224Zm512-48V448a64.06328,64.06328,0,0,1-64,64H160a64.06328,64.06328,0,0,1-64-64V176a79.974,79.974,0,0,1,80-80H288V32a32,32,0,0,1,64,0V96H464A79.974,79.974,0,0,1,544,176ZM264,256a40,40,0,1,0-40,40A39.997,39.997,0,0,0,264,256Zm-8,128H192v32h64Zm96,0H288v32h64ZM456,256a40,40,0,1,0-40,40A39.997,39.997,0,0,0,456,256Zm-8,128H384v32h64ZM640,256V384a31.96166,31.96166,0,0,1-32,32H576V224h32A31.96166,31.96166,0,0,1,640,256Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b27251 elementor-widget elementor-widget-heading\" data-id=\"8b27251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilidade em IA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2775510 elementor-widget elementor-widget-heading\" data-id=\"2775510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">40% do score<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c94e2 elementor-widget elementor-widget-text-editor\" data-id=\"a6c94e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Testado com prompts de Categoria, Inten\u00e7\u00e3o de compra e Localiza\u00e7\u00e3o, em ChatGPT, Gemini e Perplexity, corridos em dias e em contas diferentes. Classifica cada loja como recomenda\u00e7\u00e3o consistente, mencionada uma vez, ou nunca mencionada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6bf33 elementor-widget__width-initial elementor-widget elementor-widget-progress\" data-id=\"4d6bf33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"40\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"40\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81579d #metodo e-con-full e-flex e-con e-child\" data-id=\"f81579d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0da3f elementor-view-stacked elementor-shape-rounded elementor-widget elementor-widget-icon\" data-id=\"4e0da3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-ruler\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M635.7 167.2L556.1 31.7c-8.8-15-28.3-20.1-43.5-11.5l-69 39.1L503.3 161c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L416 75l-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L333.2 122 278 153.3 337.8 255c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-59.7-101.7-55.2 31.3 27.9 47.4c2.2 3.8.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9l-27.9-47.5-55.2 31.3 59.7 101.7c2.2 3.7.9 8.5-2.9 10.7l-13.8 7.8c-3.8 2.2-8.7.9-10.9-2.9L84.9 262.9l-69 39.1C.7 310.7-4.6 329.8 4.2 344.8l79.6 135.6c8.8 15 28.3 20.1 43.5 11.5L624.1 210c15.2-8.6 20.4-27.8 11.6-42.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32349bb elementor-widget elementor-widget-heading\" data-id=\"32349bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prontid\u00e3o t\u00e9cnica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd80b92 elementor-widget elementor-widget-heading\" data-id=\"cd80b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">60% do score<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f750e82 elementor-widget elementor-widget-text-editor\" data-id=\"f750e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Auditoria a 6 crit\u00e9rios com dados estruturados, feed de produtos, robots.txt, conte\u00fado sem JavaScript, llms.txt (em 3 n\u00edveis) e pol\u00edtica de devolu\u00e7\u00e3o clara.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838a0d6 elementor-widget__width-initial elementor-widget elementor-widget-progress\" data-id=\"838a0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a8c16 e-flex e-con-boxed e-con e-parent\" data-id=\"85a8c16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d139b1 elementor-widget elementor-widget-heading\" data-id=\"3d139b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A\u00c7\u00d5ES COM IMPACTO REAL<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4bfad9 elementor-widget elementor-widget-heading\" data-id=\"d4bfad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que fazer com estes dados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a50b7b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a50b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">Ordenado por risco e custo, n\u00e3o s\u00f3 por impacto potencial. Este estudo mede presen\u00e7a, n\u00e3o vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46f53ce #metodo e-con-full e-flex e-con e-child\" data-id=\"46f53ce\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9bd304c #metodo e-con-full e-flex e-con e-child\" data-id=\"9bd304c\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b5241 elementor-widget elementor-widget-heading\" data-id=\"c1b5241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Para neg\u00f3cios maiores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4a229 elementor-widget elementor-widget-text-editor\" data-id=\"4b4a229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"insight-list\"><li><a href=\"#\"><strong><b>Confirme o robots.txt em todas as propriedades digitais: <\/b><\/strong><\/a>100% das lojas recomendadas de forma consistente n\u00e3o bloqueiam crawlers de IA;<\/li><li><div class=\"insight-dot\"><a href=\"#\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><b>Escreva um llms.txt deliberado, n\u00e3o o gen\u00e9rico da plataforma: <\/b><\/strong><\/a>Presente em 25% da Elite, contra 4% das nunca mencionadas;<\/div><\/li><li><div class=\"insight-dot\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><a href=\"#\"><b>Feche o gap de feed de produtos:<\/b><\/a> S\u00f3 68,8% das lojas maiores o t\u00eam ativo;<\/span><\/div><\/li><li><div class=\"insight-dot\"><a href=\"#\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><b>Monitorize tr\u00e1fego real de fontes de IA:<\/b><\/strong><\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> Antes de escalar o investimento al\u00e9m do essencial.<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c5a8e6 #metodo e-con-full e-flex e-con e-child\" data-id=\"3c5a8e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c38387 elementor-widget elementor-widget-heading\" data-id=\"2c38387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Para neg\u00f3cios mais pequenos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ec020 elementor-widget elementor-widget-text-editor\" data-id=\"c8ec020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"insight-list\"><li><a href=\"#\"><strong><b>Verifique o robots.txt hoje:<\/b> <\/strong><\/a>S\u00f3 50% das micro lojas e 76,7% das lojas at\u00e9 10 colaboradores t\u00eam este crit\u00e9rio resolvido;<\/li><li><div class=\"insight-dot\"><a href=\"#\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><b>Crie um feed de produtos no Google Merchant Center:<\/b> <\/strong><\/a>Gratuito, 1 a 2 dias de configura\u00e7\u00e3o;<\/div><\/li><li><div class=\"insight-dot\"><a href=\"#\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><b>Mantenha a pol\u00edtica de devolu\u00e7\u00e3o clara:<\/b> <\/strong><\/a>As micro lojas j\u00e1 lideram este crit\u00e9rio (100%)<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">;<\/span><\/div><\/li><li><div class=\"insight-dot\"><a href=\"#\"><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><b>Confirme dados estruturados antes de investir mais tempo:<\/b><\/strong><\/a><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> Este estudo n\u00e3o encontrou uma liga\u00e7\u00e3o forte entre este crit\u00e9rio e a recomenda\u00e7\u00e3o por IA.<\/span><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93acc23 e-flex e-con-boxed e-con e-parent\" data-id=\"93acc23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59bed16 elementor-widget elementor-widget-heading\" data-id=\"59bed16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">POR SETOR<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e86a9 elementor-widget elementor-widget-heading\" data-id=\"69e86a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Destaques por setor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c1343 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f4c1343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">O estudo completo inclui a an\u00e1lise detalhada dos 5 setores. Aqui ficam os destaques de 4 com padr\u00f5es mais distintos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8dd119 #metodo e-con-full e-flex e-con e-child\" data-id=\"b8dd119\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-325aea8 #metodo e-con-full e-flex e-con e-child\" data-id=\"325aea8\" data-element_type=\"container\" data-e-type=\"container\" id=\"#metodo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-026c5e1 e-con-full e-flex e-con e-child\" data-id=\"026c5e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4a029a e-con-full e-flex e-con e-child\" data-id=\"d4a029a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d07684 elementor-widget elementor-widget-heading\" data-id=\"3d07684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u00edder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4727c0d elementor-widget elementor-widget-heading\" data-id=\"4727c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">62,4<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c20bf elementor-widget elementor-widget-heading\" data-id=\"20c20bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Higiene e cosm\u00e9tica\n<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad43428 e-con-full e-flex e-con e-child\" data-id=\"ad43428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fdcca7 e-con-full e-flex e-con e-child\" data-id=\"6fdcca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abc92c elementor-widget elementor-widget-text-editor\" data-id=\"7abc92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>robots.txt aberto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e404726 elementor-widget elementor-widget-text-editor\" data-id=\"e404726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">90%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5983b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8e5983b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48326a9 e-con-full e-flex e-con e-child\" data-id=\"48326a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de8efed e-con-full e-flex e-con e-child\" data-id=\"de8efed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8af1b08 elementor-widget elementor-widget-text-editor\" data-id=\"8af1b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pol\u00edtica clara<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56035f elementor-widget elementor-widget-text-editor\" data-id=\"a56035f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">90%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a719af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a719af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129f141 e-con-full e-flex e-con e-child\" data-id=\"129f141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b36ea4c e-con-full e-flex e-con e-child\" data-id=\"b36ea4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7687f93 elementor-widget elementor-widget-text-editor\" data-id=\"7687f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Feed de produtos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1440b elementor-widget elementor-widget-text-editor\" data-id=\"5c1440b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">60%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6392170 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6392170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8276800 e-con-full e-flex e-con e-child\" data-id=\"8276800\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-adefd21 e-con-full e-flex e-con e-child\" data-id=\"adefd21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525bec6 elementor-widget elementor-widget-text-editor\" data-id=\"525bec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-card\"><div class=\"sector-opp\"><div class=\"sector-card\"><div class=\"sector-note\">Setor mais preparado desta amostra. A prioridade \u00e9 fechar o feed de produtos, n\u00e3o o b\u00e1sico t\u00e9cnico.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c07f92 #metodo e-con-full e-flex e-con e-child\" data-id=\"3c07f92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-daa3771 e-con-full e-flex e-con e-child\" data-id=\"daa3771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c141b07 e-con-full e-flex e-con e-child\" data-id=\"c141b07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa7812 elementor-widget elementor-widget-heading\" data-id=\"6aa7812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mais polarizado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94c6d8 elementor-widget elementor-widget-heading\" data-id=\"e94c6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">49,6<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1e5be elementor-widget elementor-widget-heading\" data-id=\"7c1e5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Equipamentos eletr\u00f3nicos e inform\u00e1ticos\n<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6489d34 e-con-full e-flex e-con e-child\" data-id=\"6489d34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bb105b e-con-full e-flex e-con e-child\" data-id=\"1bb105b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57420d5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57420d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recomenda\u00e7\u00e3o consistente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7f06c elementor-widget elementor-widget-text-editor\" data-id=\"cd7f06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">30%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45e0fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e45e0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03669e4 e-con-full e-flex e-con e-child\" data-id=\"03669e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-216d81c e-con-full e-flex e-con e-child\" data-id=\"216d81c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91f13b elementor-widget elementor-widget-text-editor\" data-id=\"b91f13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nunca mencionadas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c59e7 elementor-widget elementor-widget-text-editor\" data-id=\"c3c59e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">30%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b7f13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27b7f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2951ac5 e-con-full e-flex e-con e-child\" data-id=\"2951ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a54b0b2 e-con-full e-flex e-con e-child\" data-id=\"a54b0b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94e8576 elementor-widget elementor-widget-text-editor\" data-id=\"94e8576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>robots.txt aberto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833d22d elementor-widget elementor-widget-text-editor\" data-id=\"833d22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><a href=\"#\"><strong>5<span class=\"value\">0%<\/span><\/strong><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4117480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4117480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5904d54 e-con-full e-flex e-con e-child\" data-id=\"5904d54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b1df97 e-con-full e-flex e-con e-child\" data-id=\"1b1df97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640259a elementor-widget elementor-widget-text-editor\" data-id=\"640259a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-card\"><div class=\"sector-opp\"><div class=\"sector-card\"><div class=\"sector-note\"><div class=\"sector-card\"><div class=\"sector-note\">Metade das lojas ainda bloqueia crawlers de IA, a a\u00e7\u00e3o de menor custo e maior potencial do estudo.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a91e132 #metodo e-con-full e-flex e-con e-child\" data-id=\"a91e132\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4aa2ead #metodo e-con-full e-flex e-con e-child\" data-id=\"4aa2ead\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f824c6a e-con-full e-flex e-con e-child\" data-id=\"f824c6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4265904 e-con-full e-flex e-con e-child\" data-id=\"4265904\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f3a98 elementor-widget elementor-widget-heading\" data-id=\"c6f3a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sem recomenda\u00e7\u00e3o consistente<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00a0d1 elementor-widget elementor-widget-heading\" data-id=\"a00a0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">40,0<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94bc616 elementor-widget elementor-widget-heading\" data-id=\"94bc616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vestu\u00e1rio<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-852d0c6 e-con-full e-flex e-con e-child\" data-id=\"852d0c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-481b1ae e-con-full e-flex e-con e-child\" data-id=\"481b1ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b07ff5 elementor-widget elementor-widget-text-editor\" data-id=\"9b07ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>robots.txt aberto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e6015 elementor-widget elementor-widget-text-editor\" data-id=\"c3e6015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">80%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2dafc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a2dafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0953838 e-con-full e-flex e-con e-child\" data-id=\"0953838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c9441e e-con-full e-flex e-con e-child\" data-id=\"7c9441e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97e1595 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"97e1595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recomenda\u00e7\u00e3o consistente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138cdb9 elementor-widget elementor-widget-text-editor\" data-id=\"138cdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">0%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd390fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd390fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c387f02 e-con-full e-flex e-con e-child\" data-id=\"c387f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0199c78 e-con-full e-flex e-con e-child\" data-id=\"0199c78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f67ce5 elementor-widget elementor-widget-text-editor\" data-id=\"2f67ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>llms.txt deliberado<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71fe9b elementor-widget elementor-widget-text-editor\" data-id=\"e71fe9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">0%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af3c5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5af3c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f599de e-con-full e-flex e-con e-child\" data-id=\"5f599de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcec7f7 e-con-full e-flex e-con e-child\" data-id=\"dcec7f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbe8af elementor-widget elementor-widget-text-editor\" data-id=\"4fbe8af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-card\"><div class=\"sector-opp\"><div class=\"sector-card\"><div class=\"sector-note\"><div class=\"sector-card\"><div class=\"sector-note\">Prontid\u00e3o t\u00e9cnica b\u00e1sica presente sem se traduzir em recomenda\u00e7\u00e3o, o oposto do que seria de esperar.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f590c5 #metodo e-con-full e-flex e-con e-child\" data-id=\"9f590c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9d8f60e e-con-full e-flex e-con e-child\" data-id=\"9d8f60e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e9c639 e-con-full e-flex e-con e-child\" data-id=\"4e9c639\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c52e5c elementor-widget elementor-widget-heading\" data-id=\"1c52e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pior desempenho<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095da15 elementor-widget elementor-widget-heading\" data-id=\"095da15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">39,1<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47478e2 elementor-widget elementor-widget-heading\" data-id=\"47478e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eletrodom\u00e9sticos\n<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e212404 e-con-full e-flex e-con e-child\" data-id=\"e212404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a910bf e-con-full e-flex e-con e-child\" data-id=\"6a910bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e93fa9 elementor-widget elementor-widget-text-editor\" data-id=\"5e93fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dados estruturados<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6c6bd elementor-widget elementor-widget-text-editor\" data-id=\"bb6c6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><a href=\"#\"><strong>3<span class=\"value\">0%<\/span><\/strong><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33f9cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a33f9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2808b0 e-con-full e-flex e-con e-child\" data-id=\"c2808b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3fa628e e-con-full e-flex e-con e-child\" data-id=\"3fa628e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f43bdbd elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f43bdbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recomenda\u00e7\u00e3o consistente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a19e10 elementor-widget elementor-widget-text-editor\" data-id=\"2a19e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><strong><a href=\"#\"><span class=\"value\">0%<\/span><\/a><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6f359 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b6f359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72258ca e-con-full e-flex e-con e-child\" data-id=\"72258ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67d681f e-con-full e-flex e-con e-child\" data-id=\"67d681f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b76c8 elementor-widget elementor-widget-text-editor\" data-id=\"83b76c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nas perguntas gen\u00e9ricas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b93eea elementor-widget elementor-widget-text-editor\" data-id=\"1b93eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-row\"><a href=\"#\"><strong>S\u00f3 marcas grandes<\/strong><\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d016117 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d016117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c03b8a5 e-con-full e-flex e-con e-child\" data-id=\"c03b8a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1713e8 e-con-full e-flex e-con e-child\" data-id=\"b1713e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d12338 elementor-widget elementor-widget-text-editor\" data-id=\"5d12338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"sector-card\"><div class=\"sector-opp\"><div class=\"sector-card\"><div class=\"sector-note\"><div class=\"sector-card\"><div class=\"sector-note\"><div class=\"dark-sectors\"><section><div class=\"wrap\"><div class=\"sector-grid\"><div class=\"sector-card\"><div class=\"sector-note\">\u00danico setor onde nenhuma loja da amostra aparece nas perguntas gen\u00e9ricas de categoria.<\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0f30b9 e-flex e-con-boxed e-con e-parent\" data-id=\"a0f30b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0adbdda elementor-widget elementor-widget-heading\" data-id=\"0adbdda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">RELAT\u00d3RIO COMPLETO<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1c9ac elementor-widget elementor-widget-heading\" data-id=\"3a1c9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tenha acesso a recomenda\u00e7\u00f5es para o seu setor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feef2c5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"feef2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O relat\u00f3rio completo inclui an\u00e1lise detalhada dos 10 setores, scoring por dimens\u00e3o de empresa, benchmarks europeus e um cap\u00edtulo de a\u00e7\u00f5es concretas para cada tipo de neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77f2570 e-con-full e-flex e-con e-child\" data-id=\"77f2570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a04049 elementor-widget elementor-widget-button\" data-id=\"5a04049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEzOTUwIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarregar relat\u00f3rio gr\u00e1tis <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c5c5a elementor-widget elementor-widget-button\" data-id=\"55c5c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tthrive.pt\/sobre-nos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conhecer a TTHRIVE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8eec79 e-flex e-con-boxed e-con e-parent\" data-id=\"c8eec79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45ffd06 e-con-full e-flex e-con e-child\" data-id=\"45ffd06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-562db60 e-con-full e-flex e-con e-child\" data-id=\"562db60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13640b1 elementor-widget elementor-widget-heading\" data-id=\"13640b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PERGUNTAS FREQUENTES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccda36 elementor-widget elementor-widget-heading\" data-id=\"3ccda36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Respondemos \u00e0s suas quest\u00f5es sobre o custo de um website<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87b50dc e-con-full e-flex e-con e-child\" data-id=\"87b50dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7fa1ef elementor-widget elementor-widget-n-accordion\" data-id=\"c7fa1ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2090\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2090\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> O que \u00e9 o TTHRIVE Score e como \u00e9 calculado? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2090\" class=\"elementor-element elementor-element-333a1c0 e-con-full e-flex e-con e-child\" data-id=\"333a1c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90807c1 elementor-widget elementor-widget-text-editor\" data-id=\"90807c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><p class=\"font-claude-response-body break-words whitespace-normal\">O TTHRIVE Score \u00e9 um \u00edndice de 0 a 100 que resume o desempenho digital de uma loja online em cinco dimens\u00f5es, Tr\u00e1fego e Visibilidade (15%), SEO e Conte\u00fado (15%), Performance T\u00e9cnica (25%), Checkout e Convers\u00e3o (25%) e Reten\u00e7\u00e3o e Marketing (20%). Performance e Checkout pesam mais porque t\u00eam impacto direto e comprovado na convers\u00e3o, Reten\u00e7\u00e3o pesa 20% porque determina se o investimento em tr\u00e1fego se traduz em vendas repetidas.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2091\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2091\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qual \u00e9 o setor de e-commerce com melhor desempenho digital em Portugal? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2091\" class=\"elementor-element elementor-element-1e54bc0 e-con-full e-flex e-con e-child\" data-id=\"1e54bc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42b0b02 elementor-widget elementor-widget-text-editor\" data-id=\"42b0b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><p class=\"font-claude-response-body break-words whitespace-normal\">Segundo o TTHRIVE Score, Higiene e Cosm\u00e9tica lidera com 65,1 pontos, \u00e0 frente de Acess\u00f3rios de Moda (59,5) e Equipamentos Eletr\u00f3nicos e Inform\u00e1ticos (56,7). Este setor destaca-se por n\u00e3o ter nenhuma das cinco dimens\u00f5es claramente abaixo dos 55 pontos, combinando o maior tr\u00e1fego m\u00e9dio do estudo com forte ado\u00e7\u00e3o de reviews e checkout simplificado.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2092\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2092\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> As lojas online portuguesas est\u00e3o otimizadas para mobile? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2092\" class=\"elementor-element elementor-element-ab02b73 e-con-full e-flex e-con e-child\" data-id=\"ab02b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6256f1d elementor-widget elementor-widget-text-editor\" data-id=\"6256f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><p class=\"font-claude-response-body break-words whitespace-normal\">Parcialmente. 96% das lojas analisadas t\u00eam design responsivo (mobile-friendly no sentido b\u00e1sico), mas o score m\u00e9dio de velocidade em mobile (PageSpeed 48,3) \u00e9 13 pontos inferior ao desktop (61,9). Como 68,5% do tr\u00e1fego \u00e9 mobile, este \u00e9 identificado no estudo como o maior gap t\u00e9cnico do e-commerce portugu\u00eas, as lojas parecem bem em mobile, mas carregam mais lentamente nesse ambiente do que no desktop.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2093\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2093\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> As lojas online portuguesas recuperam carrinhos abandonados? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2093\" class=\"elementor-element elementor-element-39ae3b6 e-con-full e-flex e-con e-child\" data-id=\"39ae3b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9aac48 elementor-widget elementor-widget-text-editor\" data-id=\"e9aac48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><p class=\"font-claude-response-body break-words whitespace-normal\">Na maioria dos casos, n\u00e3o de forma eficaz. Embora 75% das lojas tenham formul\u00e1rio de captura de email, o teste real do estudo (adicionar produto ao carrinho e esperar 24h) mostrou que apenas 29% enviaram efetivamente um email de recupera\u00e7\u00e3o. Isto sugere que muitas lojas t\u00eam a ferramenta instalada, mas o fluxo de automa\u00e7\u00e3o n\u00e3o est\u00e1 configurado ou n\u00e3o est\u00e1 a funcionar.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2094\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2094\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qual \u00e9 a diferen\u00e7a entre lojas pequenas e lojas maiores no e-commerce portugu\u00eas? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2094\" class=\"elementor-element elementor-element-0be36b7 e-con-full e-flex e-con e-child\" data-id=\"0be36b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07e32c2 elementor-widget elementor-widget-text-editor\" data-id=\"07e32c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"faq-item\"><div class=\"faq-a\"><div class=\"faq-item\"><div class=\"faq-a\"><div role=\"feed\" aria-label=\"Mensagens do chat\" aria-describedby=\"_r_gb_\" aria-busy=\"false\" data-find-provider-scope=\"\"><div data-sizer-excess=\"0\"><div data-index=\"3\" data-last-message=\"true\"><div tabindex=\"0\" role=\"article\" aria-setsize=\"4\" aria-posinset=\"4\" aria-label=\"Mensagem 4 de 4\"><div data-test-render-count=\"1\"><div class=\"group\"><div class=\"contents\"><div class=\"group relative relative pb-[var(--msg-assistant-pb,0.75rem)]\" data-is-streaming=\"false\"><div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"><div class=\"mt-4\"><div class=\"grid grid-rows-[auto_auto] min-w-0\"><div class=\"row-start-2 col-start-1 relative grid grid-rows-[auto_auto] isolate min-w-0\"><div class=\"row-start-1 col-start-1 relative z-[2] min-w-0\"><div><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\"><p class=\"font-claude-response-body break-words whitespace-normal\">As lojas com 11 a 50 colaboradores t\u00eam um TTHRIVE Score m\u00e9dio de 59,3, acima das lojas mais pequenas (53,3 a 53,6). A diferen\u00e7a concentra-se sobretudo em tr\u00e1fego, reten\u00e7\u00e3o e marketing, \u00e1reas que dependem de or\u00e7amento recorrente. J\u00e1 no checkout, s\u00e3o as micro e pequenas lojas que lideram boas pr\u00e1ticas de UX, como o checkout como convidado (86% a 89% contra 75% nas maiores).<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"O que \\u00e9 o TTHRIVE Score e como \\u00e9 calculado?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"O TTHRIVE Score \\u00e9 um \\u00edndice de 0 a 100 que resume o desempenho digital de uma loja online em cinco dimens\\u00f5es, Tr\\u00e1fego e Visibilidade (15%), SEO e Conte\\u00fado (15%), Performance T\\u00e9cnica (25%), Checkout e Convers\\u00e3o (25%) e Reten\\u00e7\\u00e3o e Marketing (20%). Performance e Checkout pesam mais porque t\\u00eam impacto direto e comprovado na convers\\u00e3o, Reten\\u00e7\\u00e3o pesa 20% porque determina se o investimento em tr\\u00e1fego se traduz em vendas repetidas.\"}},{\"@type\":\"Question\",\"name\":\"Qual \\u00e9 o setor de e-commerce com melhor desempenho digital em Portugal?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Segundo o TTHRIVE Score, Higiene e Cosm\\u00e9tica lidera com 65,1 pontos, \\u00e0 frente de Acess\\u00f3rios de Moda (59,5) e Equipamentos Eletr\\u00f3nicos e Inform\\u00e1ticos (56,7). 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Como 68,5% do tr\\u00e1fego \\u00e9 mobile, este \\u00e9 identificado no estudo como o maior gap t\\u00e9cnico do e-commerce portugu\\u00eas, as lojas parecem bem em mobile, mas carregam mais lentamente nesse ambiente do que no desktop.\"}},{\"@type\":\"Question\",\"name\":\"As lojas online portuguesas recuperam carrinhos abandonados?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Na maioria dos casos, n\\u00e3o de forma eficaz. Embora 75% das lojas tenham formul\\u00e1rio de captura de email, o teste real do estudo (adicionar produto ao carrinho e esperar 24h) mostrou que apenas 29% enviaram efetivamente um email de recupera\\u00e7\\u00e3o. Isto sugere que muitas lojas t\\u00eam a ferramenta instalada, mas o fluxo de automa\\u00e7\\u00e3o n\\u00e3o est\\u00e1 configurado ou n\\u00e3o est\\u00e1 a funcionar.\"}},{\"@type\":\"Question\",\"name\":\"Qual \\u00e9 a diferen\\u00e7a entre lojas pequenas e lojas maiores no e-commerce portugu\\u00eas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As lojas com 11 a 50 colaboradores t\\u00eam um TTHRIVE Score m\\u00e9dio de 59,3, acima das lojas mais pequenas (53,3 a 53,6). A diferen\\u00e7a concentra-se sobretudo em tr\\u00e1fego, reten\\u00e7\\u00e3o e marketing, \\u00e1reas que dependem de or\\u00e7amento recorrente. J\\u00e1 no checkout, s\\u00e3o as micro e pequenas lojas que lideram boas pr\\u00e1ticas de UX, como o checkout como convidado (86% a 89% contra 75% nas maiores).\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e67ecc e-flex e-con-boxed e-con e-parent\" data-id=\"5e67ecc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b672f9e elementor-widget elementor-widget-heading\" data-id=\"b672f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">DO OBSERVAT\u00d3RIO PARA A PR\u00c1TICA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976eb00 elementor-widget elementor-widget-heading\" data-id=\"976eb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aplique os dados \u00e0 sua loja\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf089e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"daf089e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"section-lead\">Guias pr\u00e1ticos baseados nos dados do Observat\u00f3rio, comece j\u00e1 hoje a vender mais online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b92cbd elementor-grid-eael-col-3 elementor-grid-tablet-eael-col-3 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"4b92cbd\" data-element_type=\"widget\" data-e-type=\"widget\" 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